Sold in 5,000 French pharmacies, this €3.99 mascara appeals even to those with the most sensitive eyes
A product sold in pharmacies has been making waves for several months. This mascara, priced at less than 4 euros, has become the go-to choice for fans of healthy, affordable beauty. Yet few people know exactly what lies behind this quiet success.
Success that comes from the pharmacy, not from luxury stores
A pharmacy isn’t always the first place that comes to mind when looking for a desirable makeup product. Yet that’s exactly where a real beauty revolution is taking place. In more than 5,000 pharmacies across France, one particular product is flying off the shelves at a remarkable rate.
In fact, nearly one out of every two products sold in the makeup aisle at drugstores is the same item. This figure speaks for itself: this is not a passing trend, but a true phenomenon. Furthermore, the listed price— €3.99— stands in stark contrast to the usual standards for eye makeup.
This result can be attributed to growing demand for products that are both affordable and carefully formulated. As a result, female consumers are no longer willing to sacrifice quality to save money.
The Lovrén brand and its bold venture
Behind this success is Lovrén, an Italian brand founded in 2017. Its initial goal was simple: to offer effective, desirable, and affordable makeup in pharmacies. Today, it has more than lived up to that goal.
The brand has built its reputation on a rigorous selection of raw materials. As a result, the formulas are manufactured locally, ensuring consistent quality control.
M1 Extra Volume: a formula designed for sensitive eyes
Lovrén’s flagship product is called M1 Extra Volume. Its formula is based on natural waxes and is free of PEG and fragrance. These choices are not insignificant: they directly address the needs of people with sensitive or easily irritated eyes.
In addition, this simple formula avoids ingredients that often cause discomfort or redness. As a result, the product is suitable for both contact lens wearers and people who are allergic to conventional formulas.
“Why can’t we find a makeup line at the drugstore that’s effective, highly desirable, and affordable all at once?”
The promise of M1 Extra Volume is clear: fuller, thicker, and more defined lashes for an intense look. However, those looking for a very dramatic false-lash effect will need to apply several layers to achieve the desired intensity.
What Users Really Say
According to fans, this product checks almost all the boxes. Its brush precisely separates the lashes without clumping. As a result, the look remains clean and natural, even after several hours.
The wearability is another frequently cited strength: it stays flawless all day long. This means there’s no need for touch-ups in the middle of the afternoon, which many people appreciate in their daily lives.
- Formula enriched with natural waxes, free of PEG and fragrance
- Suggested retail price: €3.99 at pharmacies
- Available at more than 5,000 pharmacies in France
- A brush that separates lashes without clumping
- Suitable for sensitive eyes and contact lens wearers
A minor flaw to be aware of before buying
Availability remains this product’s weak point. Sometimes you have to visit several pharmacies before you can find it. Its popularity leads to frequent stockouts, which can be frustrating for regular customers.
If the product is out of stock on the shelves, M1 Extra Volume is also available directly on the Lovrén website. This option ensures you won’t run out of your favorite product between restocks.
That said, those who want very intense volume will need to apply several layers. This isn’t a deal-breaker, but it does take a little more time to apply. For everyday use, however, a single coat is more than enough to enhance your eyes.
This mascara proves that a drugstore product can compete with much more expensive brands without compromising on skin tolerance or results.
