Gigi Hadid chose these Hoff sneakers all on her own, the designer reveals
A supermodel who picks out a pair of Spanish sneakers off her own bat, with no contract or staging involved: that is what catapulted Hoff into the international fashion spotlight in 2026. Behind this unexpected moment lies a brand founded in 2016 whose trajectory is well worth a closer look.
Gigi Hadid and Hoff: a meeting with no agenda
Fran Marchena, the brand’s designer, is unequivocal about it: nobody orchestrated this moment. Gigi Hadid discovered the sneakers on her own and made the personal choice to wear them. The brand found out at the same time as the rest of the world.
For Fran Marchena, this was a completely spontaneous, organic appearance. This kind of unplanned visibility marks a significant new milestone for the brand. It reflects, in his view, the growing international recognition that Hoff is steadily building.
What three letters stand for: Hall Of Fame
The name Hoff is no accident. The initials stand for Hall Of Fame, a direct nod to the individuals who leave a lasting mark. The brand pays tribute to those who inspire others through their authenticity, creativity and unique way of seeing the world.
Over the past 10 years, this philosophy has translated into real-world collaborations. Alexa Chung serves as a brand ambassador, while Sienna Miller and Mark Zuckerberg are among the personalities who have worn or collaborated with the label.
Made in Elche, worn from Madrid to Paris
Hoff sneakers are produced in Spain, in the small city of Elche. This manufacturing detail roots the brand in a specific regional know-how, far removed from the major industrial capitals.
Yet their reach extends well beyond Spain’s borders. The label has carved out a place for itself in a sector where competition is fierce, from Madrid to London and Paris. This journey speaks to the brand’s ability to establish itself across multiple markets simultaneously.
- Year founded: 2016
- Full name: Hall Of Fame
- Place of manufacture: Elche, Spain
- Brand ambassador: Alexa Chung
- Other associated personalities: Sienna Miller, Mark Zuckerberg
A brand firmly on the radar of fashion insiders
In 2026, Hoff sneakers are now firmly on the radar of fashion insiders. The appearance of Gigi Hadid, one of the most influential figures in international fashion, has accelerated that recognition.
In a saturated market, getting noticed without a paid advertising campaign remains a rare feat. The brand founded by Fran Marchena proves that an authentic presence can carry just as much weight as a sizeable marketing budget. This phenomenon confirms the label’s growing standing on the international stage.
