Rue des Martyrs is getting Paris’s first 100% popcorn shop on 26 September
What if the snack you’ve always associated with darkened cinemas finally got its own dedicated address? That’s exactly the bet Mathilde and Malik are making with Popclub, Paris’s very first 100% popcorn shop, opening its doors on Saturday 26 September 2026 at 70, rue des Martyrs, in the 9th arrondissement.
A one-of-a-kind concept on rue des Martyrs, in the heart of the 9th
Rue des Martyrs, already home to some of Paris’s most beloved artisan producers, is welcoming this new shop devoted entirely to popped corn. The choice of address is no accident: it’s a lively street, busy at all hours, and perfectly suited to a snack that Popclub is determined to free from its cinema-only reputation.
That, in fact, is the whole ambition behind Paris’s first 100% popcorn shop: to show that a product so often reduced to a film-night sidekick can be enjoyed at any point in the day. Mathilde and Malik built their project around this conviction, drawing direct inspiration from American culture, where popcorn occupies a far broader place in everyday snacking habits than it does in France.
Sweet, savoury, and some surprising combinations
What sets this Paris 100% popcorn shop apart from anything you might have come across before is, first and foremost, the way it’s made. Here, popcorn is prepared on-site, continuously, throughout the day. No more lukewarm, flavourless puffs: every batch comes out fresh, which makes for a radically different experience.
Then there’s the flavour lineup. Popclub offers both sweet and savoury varieties, and sometimes both at once. Among the available flavours you’ll find salted butter caramel, pecan, macadamia, chocolate and cheddar. These combinations, rooted in American snack culture, open up a far wider flavour palette than Parisian audiences are used to.
- Salted butter caramel, for those who love sweetness with a salty edge
- Pecan, an indulgent option with toasty, nutty notes
- Macadamia, for a softer, creamier flavour
- Chocolate, the classic reimagined in popcorn form
- Cheddar, the savoury, cheesy American-style option
Several recipes also combine sweet and savoury in a single bag, an approach Popclub claims as a signature move lifted straight from American snacking culture.
So when exactly is it for?
One of the strongest selling points of this Paris 100% popcorn shop is its versatility. Popclub isn’t targeting a single type of occasion. The founders picture their product working just as well for an afternoon snack as for aperitivo hour, a film night at home, a post-party pick-me-up or even a first date. In other words, almost any moment of the day becomes a reason to stop by.
That approach stands in sharp contrast to the tired image of cinema popcorn, so often bland and one-note. Here, the range of flavours and the freshness of each batch are designed to make every visit feel different. With that much variety on offer, sticking to just one choice would be a challenge.
Popclub, the Paris 100% popcorn shop to know
Popclub is opening at 70, rue des Martyrs, in the 9th arrondissement of Paris, from Saturday 26 September 2026. This Paris 100% popcorn shop is the first of its kind in the capital, and it’s out to prove that popcorn has a legitimate place well beyond the multiplex. If you live or work in the neighbourhood, this is one address worth saving now.
