From Future: Cashmere that breaks the mold
This season, a brand-new label has made its debut in the fashion world and continues to gain a following ! Created by the co-founder of Kookaï and his two children, From Future reimagines and democratizes the famous cashmere sweater.
From Future is a true family story, just the way we like them. At the helm of this cashmere-specialized brand is Philippe de Hesdin, co-founder of Kookaï, who has embarked on this new adventure with his two children, Thomas and Pauline. Thomas handles the financial side and development, while Pauline is in charge of style and production. A genuine family business!
From Future’s promise? To combine the highest quality materials with modern cuts and very affordable prices. To achieve this challenge, the skilled team decided to reduce their margin and eliminate intermediaries instead of compromising the quality of their products. This business model is reminiscent of the success story of Sézane, but thanks to this approach, their price range is between 59 and 139€. Unprecedented in the market !
In addition to democratizing cashmere with its affordable prices, From Future also aims to modernize it. This collection features pieces that are decidedly in tune with the times : from basic to more sophisticated sweaters—ranging from 2-ply to 10-ply—graphic designs, two-tone models, nautical styles, and message sweaters, as well as trendy joggers. Everything is available in a wide range of colors, from the simplest to the most vibrant! A perfect score for this young brand, which has everything it takes to win us over.
Find their collection on the brand’s website or at their flagship store, located at 54 Rue de Rennes, 75006 Paris.
