Chanel Beauté arrives in India
A discreet logo, a local platform, but a master stroke. Chanel isn’t doing things by halves to establish itself in a market that’s exploding: India.
Chanel Beauté (discreetly) on Nykaa
The shift is strategic, almost silent, but particularly revealing. Chanel has just strengthened its distribution in India via the Nykaa app and e-commerce site, the country’s leading beauty and lifestyle brand.
More than 200 products are now available for sale: make-up, skincare and fragrances, all accompanied by a new digital seal of trust. Thanks to the recently deployed “authorized retailer” logo, Chanel intends to protect its customers against counterfeiting and assert its legitimacy in the e-commerce arena. A rare move for such an exclusive house.
The Indian version of luxury: physical boutiques and personalized advice
In addition to its digital presence, the Parisian company is also making its presence felt in Nykaa Luxe boutiques. Currently present in Mumbai, Bengaluru and Chandigarh, these ultra-selective addresses offer tailor-made consultations: “Le quart d’heure tonique” for skincare, “Le quart d’heure iconique” for make-up, “Le quart d’heure alchimique” for fragrances.
By the end of 2025, a dozen high-end outlets will carry the Chanel Beauté brand in India.
Why India fascinates luxury giants
It’s no coincidence that Chanel, like Shiseido, Estée Lauder and LVMH, is taking such a keen interest in India. The local luxury beauty market, estimated at $1 billion today, could reach $1.6 billion by 2028 and flirt with $4 billion by 2035(Kearney & LUXASIA study).
Between demographic growth, the rise of the middle classes and new consumer habits, India is becoming the new strategic laboratory for international brands. And Chanel seems to have understood this before many others.
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