Saudi fashion through the prism of contemporary creation, to be discovered at Galeries Lafayette

Galeries Lafayette has always been a laboratory of ideas and styles, a place where fashion is explored as much as it is consumed. At Paris Haussmann, international design is never static: it renews itself, questions itself, opens up to other cultures and other stories. This season, the Parisian department store pursues this vision by highlighting a scene that is still little explored in Europe: fashion from Saudi Arabia.

Galeries Lafayette has teamed up with Saudi 100 Brands, a benchmark program dedicated to supporting and promoting Saudi talent, with a brand-new pop-up. Together, they offer a cutting-edge selection of designers who embody the richness, diversity and modernity of a fashion industry in the throes of transformation. More than a showcase, this initiative acts as a veritable cultural bridge, revealing a new generation of designers capable of dialoguing with international codes while asserting a singular heritage.

ALEENA: sophistication and adaptability at the heart of the wardrobe

A young Saudi brand on the rise, ALEENA is developing a premium wardrobe designed to accompany women from day to night. Its style is distinguished by a natural sophistication, where each piece is designed to adapt to the expectations and morphologies of its wearer.

ALEENA pays particular attention to cuts and finishes, with the ambition of offering fashion that is elegant but never rigid. The silhouettes are modern, well-balanced and able to go through the day without losing their allure. This ability to combine style, comfort and personalization makesALEENA a brand resolutely oriented towards a plural femininity, free and assumed. A vision that fits perfectly with the current trend towards fashion that is more attentive to real uses and individual desires.

LEEM: contemporary elegance as manifesto

Founded in Saudi Arabia in 2018, LEEM has rapidly established itself as an emblematic brand of accessible, modern and deeply feminine luxury. LEEM imagines elegant silhouettes, designed to accompany women in their daily lives as well as in dressier moments, without ever sacrificing comfort or fluid lines.

Influenced by its country’s cultural heritage, the brand revisits traditional codes through a refined, contemporary and universal aesthetic. The cuts are clean, the volumes mastered, the materials carefully chosen to sublimate movement. At LEEM, fashion becomes a tool forpersonal expression, a way of asserting one’s identity with confidence. This approach, both inclusive and assertive, resonates particularly with today’s vision of luxury, where self-confidence takes precedence over ostentation.

SADF: demanding materials for innovation

Inspired by its cultural heritage, SADF places quality and innovation at the heart of its DNA. The brand stands out for its use of exceptional Italian fabrics, chosen for their durability, texture and ability to sublimate cuts that are both timeless and daring.
SADF offers a wardrobe for men and women, oscillating between classicism revisited and avant-garde mastered. Each piece bears witness to precise craftsmanship, where attention to detail is combined with contemporary stylistic research. By redefining the contours of Saudi luxury fashion, SADF asserts a strong identity, capable of competing with international standards while retaining a singular signature.

THECODEDMAIL: when fashion meets art and streetwear

At the intersection of streetwear, art and design, THECODEDMAIL embodies a resolutely innovative approach to design. The brand develops a unisex universe where clothing, footwear, accessories and objects interact in a bold, conceptual aesthetic.

THECODEDMAIL pushes the traditional boundaries of fashion with pieces that question as much as they dress. The volumes are bold, the visual messages strong, and each creation is part of a broader reflection on identity, culture and individual expression. By including this brand in its selection, Galeries Lafayette is affirming its desire to highlight radical visions, capable of capturing the zeitgeist and opening up new stylistic perspectives.

The mission of Saudi 100 Brands

Behind this selection, Saudi 100 Brands plays a key role in the emergence and structuring of contemporary Saudi fashion. This national program accompanies brands at every stage of their development, through mentoring, masterclasses and strategic and commercial support. Committed to more responsible fashion, it also supports women’s entrepreneurship and gender equality, helping to spread the Kingdom’s creativity far beyond its borders.

Practical info

• Pop-up Saudi 100 Brands x Galeries Lafayette
• Dates: January 26 to February 16
• Location: 3ᵉ floor of the Coupole store
• Address: Galeries Lafayette Paris Haussmann, 40 boulevard Haussmann, 75009 Paris

An invitation to discover Saudi fashion that is plural, contemporary and resolutely forward-looking, in one of Paris’s temples of international creation.

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