Coach Cherry: Storm Reid embodies the new fragrance with notes of cherry and jasmine

In April 2026, Coach unveils its brand new fragrance, “Coach Cherry”. To celebrate the launch, the American house has chosen Storm Reid as the face of this energetic campaign. This fragrance is already shaping up to be a must-have for lovers of fruity and floral scents.

A vibrant tribute to New York and the House’s heritage

The brand describes “Coach Cherry” as “a colorful, joyful fragrance celebrating the vibrant pulse of New York City”. This creation draws its inspiration from the house’s retro roots. It also reflects its modern influence on today’s fashion.

The choice of Storm Reid is not insignificant. The actress, known for her role in Euphoria, embodies this confident, expressive generation. Her presence in the campaign reinforces the fragrance’s message of authenticity.

Stuart Vevers, creative director of Coach, shared his vision in an official press release. The fragrance concept is rooted in the house’s famous cherry charm, which is very popular with fans.

“Coach Cherry has a luminous confidence that captures the energy of today’s generation – something Storm Reid embodies so authentically in the campaign. The fragrance concept was inspired by our popular cherry charm and I thought it would be fun to explore the same spirit of self-expression it evokes.”

Storm Reid: an ambassador who embodies the spirit of the brand

The American actress perfectly represents the values of the New York house. Her bold style and assertive personality match the fragrance’s DNA. The collaboration therefore seems a natural fit for both parties.

Through this campaign, the young star brings a welcome freshness. Her infectious energy is evident in every visual. The images show a radiant Storm Reid, fully in her element.

A sophisticated, gourmand olfactory pyramid

The composition of “Coach Cherry” reveals a subtle balance between sweetness and character. The top notes open with sweet and spicy accords. These include cherry, mandarin and pink pepper.

• Top notes: cherry, mandarin, pink pepper
• Heart notes: jasmine sambac, magnolia, rose
• Base notes: patchouli, tonka, ambrofix
• Character: fruity, floral, creamy woodiness
• Price: 138 USD

The heart of the fragrance then takes a delicate floral turn. Jasmine sambac, magnolia and rose intertwine gracefully. These ingredients bring an assertive femininity without being overpowering.

Finally, the base notes offer an earthy yet creamy quality. Patchouli, tonka and ambrofix create a warm base. This base guarantees long-lasting wear on the skin.

A trail that tells a story

This fragrance seems designed for people who like to stand out from the crowd. The fruity-floral blend is just as suitable for everyday use as it is for special occasions. Its versatility is a major asset in seducing a wide audience.

The evolution of the fragrance on the skin promises pleasant surprises. From the sparkling start to the enveloping finish, each stage tells a story. It’s precisely this olfactory journey that makes this creation so endearing.

Where to buy the new fragrance from the American house

The “Coach Cherry” Parfum is available for $138 USD. Enthusiasts can already purchase it from Ulta. This exclusive distribution allows easy access for American consumers.

This launch is part of a wider trend among fashion houses. Fruity fragrances are enjoying a revival in 2026. Cherries, in particular, are becoming a key ingredient this season.

For Coach fans, this new product represents a great opportunity. It allows them to wear the spirit of the brand every day. The bottle itself recalls the visual codes dear to the New York house.

• Coach