Parfums M&S: 13 dupes by Chanel, YSL and Diptyque for as little as €7

The perfume dupes are becoming increasingly popular with lovers of high-end fragrances. In 2026, Marks & Spencer set an unexpected benchmark in this field. With prices starting at just €7, these alternatives offer an olfactory experience close to prestigious creations by Chanel, YSL or Diptyque.

Why M&S perfume dupes are a sensation

TikTok has highlighted this olfactory goldmine. Today, M&S shelves are as attractive for their basics as they are for their fragrances. So, whether you’re dreaming of YSL’s Black Opium or Paco Rabanne’s Lady Million, an affordable version may be waiting for you.

The brand recently launched its Eaux de Parfum. These new formulas last longer than the original Eaux de Toilette. What’s more, they’re accessible to all budgets.

Sweet Water Lily at 16€ recalls Diptyque’s Lilyphéa, sold for 265€. Similarly, Sweet Pistachio at €10 is reminiscent of Kayali Yum Pistachio Gelato at €110.

“It took me a while to appreciate the culture of perfume dupes. Yet I believe a dupe can be a beautiful fragrance in its own right.”

Criteria for evaluating these alternatives

Several factors were taken into account during the tests. Longevity, value for money and similarity of notes guided each evaluation. This approach creates a balanced opinion on each perfume dupe.

The originals retain their superior potency thanks to their fine ingredients. However, M&S versions offer a credible alternative for smaller budgets. For example, the €12 Apothecary Warmth comes close to Le Labo’s €170 Santal 33.

• Sweet Water Lily versus Diptyque Lilyphéa
• Seasalt and Neroli versus Jo Malone Wood Sage & Sea Salt
• Pink Pepper Eau de Parfum versus Chanel Chance
• Midnight Blossom versus YSL Black Opium
• Soft Iris versus Chanel Coco Mademoiselle

The best finds among these perfume dupes

Seasalt and Neroli at €10 is reminiscent of Jo Malone’s Wood Sage & Sea Salt at €118. Notes of sea salt, neroli, mandarin and musk create an earthy freshness. This version is unisex, vegan and cruelty-free.

Pink Pepper Eau de Parfum at €16 evokes Chanel’s Chance at €149. With its notes of jasmine, patchouli and warm vanilla, it feels feminine and seductive. The bottle, however, is simpler than that of the French house.

Midnight Blossom at €10 is an alternative to YSL’s Black Opium at €61.20. Its notes of white flower, mandarin and tuberose offer a delicate, sensual experience. So this dupe of a perfume appeals to those looking for boldness without the high price tag.

Warm Neroli, €10, is reminiscent of Paco Rabanne’s Lady Million, €89. Notes of neroli, bergamot and musk create irresistible warmth. However, this fragrance requires frequent reapplication.

Accessible gourmand and floral notes

Sweet Pistachio at €10 is inspired by Kayali Yum Pistachio Gelato at €110. Its notes of pistachio, tuberose and tonka bean will appeal to lovers of gourmet fragrances. Some may find it too sweet.

The Soft Gardenia and Vanilla at €7 evokes the Marc Jacobs Daisy at €75. On TikTok, users say they can’t tell the difference. Notes of gardenia, vanilla, grapefruit and sandalwood capture the essence of summer.

Spiced Bergamot at €7 is reminiscent of Calvin Klein Women at €45. With its notes of bergamot, cardamom and amber, it offers a spicy freshness. This perfume dupe can be layered with other fragrances.

How to choose the right perfume dupes

Before you buy, analyze the notes you usually like. Then compare them with those of the fragrance you’re interested in. This method avoids disappointment.

In-store testing is still the best way to judge a fragrance. Online samples are also a good option. In addition, customer reviews and editorial guides provide valuable insights.

M&S regularly launches limited editions. These creations go fast, but new versions often arrive. Patience can reward bargain hunters.

Soft Iris, €10, is reminiscent of Chanel’s Coco Mademoiselle, €92. Its notes of iris, patchouli and bergamot offer a luminous freshness. It’s not an exact copy, but the qualities remain close. M&S perfume dupes make it possible to smell good without breaking the bank.

• perfume dupes