White hair: this Maison Jearom ritual, awarded at the Victoires de la Beauté 2026, brings radiance and shine to drugstores

For a long time perceived as a sign to be camouflaged white hair now asserts itself as an assumed beauty signature. In 2026, codes are evolving, and hair care products are following suit. A ritual dedicated to gray streaks has just won an award at the Victoires de la Beauté in the Responsible category.

An award-winning hair ritual to sublimate white hair

Maison Jearom’s Rituel Illuminateur is designed for blond, gray or white hair. This shampoo and conditioner duo relies on a demanding formulation. It contains no sulfates, silicones, parabens or essential oils.

Targeted active ingredients include mango butter and organic chamomile macerate. Violet pigments complete the formula to revive devitalized white hair. These pigments neutralize unwanted highlights and dejaune the fiber.

The shampoo strengthens the fiber while adding lightness. It also soothes the scalp and helps to space out washings. The conditioner gently detangles and nourishes without weighing hair down.

“My white hair is beautiful”

An olfactory signature created in Grasse

This ritual is distinguished by its Fig Blossom fragrance. This fragrance was created in Grasse, the perfume capital of the world. It envelops hair in a delicate, refined note.

The two treatments used together leave hair softer and more supple. Natural color appears intensified and highlights regain their radiance. This duo provides a complete solution to the needs of white hair.

• Sulfate-, silicone- and paraben-free formula
• Targeted active ingredients: mango butter and organic chamomile macerate
• Violet pigments to neutralize yellow highlights
• Fleur de Figuier perfume created in Grasse
• Clinical tests under dermatological control

Consumer-proven results

This ritual has been clinically tested under dermatological control. Tests guarantee its efficacy and good tolerance. 92% of users report shinier hair after five weeks of regular use.

The color of gray and white hair appears revived, according to feedback. Consumers note that hair is durably strengthened. These results explain the Victoires de la Beauté 2026 award.

Available in pharmacies, this duo is priced at €39.90. Its affordability means that everyone can adopt this routine. Gray strands deserve care tailored to their needs.

How to sublimate your graying hair with this treatment

Instructions for use are quick and easy. Massage shampoo into scalp. Continue until you obtain a creamy lather, then rinse well.

Apply conditioner to towel-dried hair. Sweep from mid-lengths to ends. Leave in for one minute, or five minutes under a warm, damp towel.

White hair, a definite beauty trend in 2026

Assuming one’s gray streaks is becoming an increasingly popular approach. Women are choosing to reveal their natural color rather than hide it. This evolution reflects a different relationship with aging hair.

Brands are responding with dedicated formulas. Rituel Illuminateur illustrates this trend with its clear promise. It aims to strengthen, soothe, nourish and neutralize white hair.

This award-winning routine provides a concrete solution for women with gray hair. It allows you to care for gray hair with the right active ingredients. As a result, gray hair gains luminosity and vitality.

Maison Jearom’s hair ritual proves that it’s possible to sublimate gray locks. With carefully selected ingredients and a tested formula, this duo meets today’s expectations. Gray manes deserve care that reveals their natural beauty.

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• white hair