This €29.99 Avene serum replaces your sunscreen and plumps up your skin without oiliness all summer long.

In 2026, sun protection takes on a new dimension with the arrival of Avène’s Ultra Serum SPF50+. This 2-in-1 skincare product promises to simplify your routine while offering optimal defense against UV rays. The French brand, renowned for its formulas dedicated to sensitive skin, strikes hard with this innovation.

A hybrid skincare product that revolutionizes sun protection

Founded in 1975, Avène has been a benchmark in pharmacy for decades. Thanks to the famous Avène Thermal Spring Water, the brand’s skincare products soothe and calm reactive skin. Now, Ultra Sérum SPF50+ completes the range with an innovative approach.

This product combines the lightness of a serum with the power of a high-protection sun cream. So there’s no need to multi-step in the morning. The treatment melts into the skin without leaving a greasy or sticky effect, making it easier to apply make-up immediately afterwards.

The invisible, lint-free texture can be integrated into any skincare routine. For this reason, even people in a hurry can adopt this protective gesture on a daily basis.

“As light as a serum, but as powerful as a sunscreen, this new product will become your must-have.”

Why so many people neglect sun protection

We all know that sun protection is the secret to younger, healthier skin. And yet, between serum, eye contour cream and moisturizer, it’s often overlooked. Lack of time is one of the reasons for this neglect.

What’s more, many people dread the thick finish left by some classic formulas. With Ultra Serum, this obstacle disappears, thanks to an invisible finish suitable for all skin types.

The key active ingredients in Ultra Sérum Repulpant

The plumping version contains 1.2% hyaluronic acid. This star active ingredient deeply moisturizes and smoothes fine lines caused by dehydration. By retaining water in the epidermis, it visibly plumps skin texture from the very first application.

Niacinamide reinforces the skin barrier and improves elasticity. It evens skin tone while refining skin texture. As a result, results remain visible over weeks of use.

• 1.2% hyaluronic acid to plump and moisturize
• Niacinamide to strengthen the skin barrier
• Antioxidant vitamin complex (Cg, Eg and B3)
• Patented TriAsorB filter against UVA, UVB and HEV blue light
• Light texture with no greasy effect or film coating

The antioxidant vitamin complex creates a shield against oxidative stress. As a result, cells remain protected from external aggression all day long.

Broad-spectrum protection with TriAsorB filter

In terms of sun protection, the serum incorporates TriAsorB, a filter patented by the brand. This technology offers broad-spectrum protection against UVA and UVB rays. It also blocks the HEV blue light emitted by sunscreens.

As a result, the skin remains protected from premature aging caused by daily exposure. This level of protection is just as suitable for days in the city as for moments spent outdoors.

Three versions to meet every need

Avène offers Ultra Serum in three distinct versions. The plumping version targets wrinkles and lack of firmness. The moisturizing version offers long-lasting action for skin seeking comfort.

The third, Ultra Radiance Activating Serum, instantly brightens dull complexions. Each formula is priced at €29.99, making it affordable for a high-end drugstore skincare product.

This range is part of the trend towards multi-use products. It simplifies daily life by reducing the number of steps in the beauty routine. For this reason, it appeals to fans of fast, effective skincare.

SPF50+ guarantees very high protection for all skin tones. With the arrival of summer, this type of skincare becomes a precious ally in preserving the skin’s youthful appearance.

• Avene