Chanel is launching “Coco,” a collector’s edition print magazine entirely dedicated to beauty, featuring eight different covers
In 2026, the House on Rue Cambon will take the next step in its beauty strategy. Chanel is launching *Coco*, a print magazine entirely dedicated to cosmetics, and the publication promises to be much more than just a product catalog.
A print magazine born out of a partnership with Chaos
The publication was launched with the support of the British media brand Chaos. This partnership has given rise to a unique publication, every page of which is devoted to cosmetics.
Thus, this first issue is presented under the name “The Make-up Issue” . The company emphasizes diversity right from the cover, with eight different visuals for this inaugural issue.
Furthermore, the magazine’s 115 pages outline a clear editorial vision. In it, the House affirms its desire to break free from traditional channels in order to better set its own standards.
The Owned Media Strategy for the Beauty Industry
Through this initiative, the Maison on Rue Cambon enriches its storytelling by drawing on experts from a variety of backgrounds. This owned-media approach allows it to control the narrative surrounding its products and values.
However, this is not just a promotional brochure. The editorial content reflects a strong cultural stance, rooted in reflection and creativity.
“A unique space for self-expression, creativity, and freedom.”
A roundup of culture, makeup, and portraits
The issue opens with an essay by novelist Marie NDiaye, exploring beauty and identity. The historian Kassia St. Clair , moreover, offers some insights into how our perception of colors has evolved.
Beauty journalist Funmi Fetto offers an in-depth look at the names of Chanel Rouge lipsticks. Sarah Brown, for her part, focuses on lip gloss.
For example, designer Derek Blasberg hosts a quiz, and the brand’s ambassador, Lily-Rose Depp, opens up in an exclusive interview. Each contribution enhances the magazine’s cultural dimension.
- An Essay on Beauty and Identity by Marie NDiaye
- Reflections on Color Perception by Kassia St. Clair
- An Analysis of the Names of Chanel Rouge by Funmi Fetto
- Spotlight on Lip Gloss by Sarah Brown
- A Conversation with Ambassador Lily-Rose Depp
Looks created by several makeup artists
The publication showcases looks created by several makeup artists. Among them is Valentina Li, a member of the House’s Comètes Collective.
These looks were captured by about ten different photographers. The stated goal remains the “transformative power of makeup, ” presented as a tool for self-expression.
A collector’s item designed to stand the test of time
The magazine is published in a limited print run, which immediately makes it a collector’s item. The publisher has not yet specified its publication frequency.
This choice of print medium is no accident. It highlights the experience of the object, immersive narrative formats, and a celebration of the long term—all values at the heart of the luxury industry.
In addition, the publication is designed for an international audience. The issue is available in five languages: French, English, Chinese, Korean, and Japanese. It is distributed at Chanel beauty and fragrance retail locations and is available online.
With this editorial move, the House reaffirms that print remains a powerful medium for major luxury brands. This return to collectible print publications is part of a broader trend that many industry players have been observing since 2025.
