CUT BY FRED unveils the sunniest collaboration of the summer
This summer, CUT BY FRED is teaming up with artist Esther Jolivet to create a collaboration that’s as colorful as it is practical. A beauty must-have designed to accompany you on all your summer getaways.
Summer often means lighter luggage and simpler routines. Without compromising on care, CUT BY FRED has reimagined its hair care essentials in a travel-friendly format, packaged in an accessory designed with Esther Jolivet’s graphic style. A collaboration that blends practicality and style, perfect for taking with you wherever you go.
A hair care routine you can customize to suit your preferences
It’s impossible to resist this striped pouch in shades of pink and coral. Designed in collaboration with Esther Jolivet, it holds 3 to 5 mini sizes of iconic skincare products CUT BY FREDproducts, which you can choose based on your hair’s needs. Whether it’s hydration, curl definition, or detox, you can create a customized routine—perfect for weekend getaways or vacations.
Three ready-to-use versions are also available: Hydration, Curl, and Detox, each accompanied by the famous Vegan Serum in its standard size. For an even more personalized routine, the brand’s website lets you freely select the mini sizes to slip into your pouch.
Where can I find the collection?
The kit CUT BY FRED x Esther Jolivet has been available at Le Bon Marché since April 21 in its Hydration version. Since May 5, it has also been available at Oh My Cream, Galeries Lafayette, Printemps, Monoprix Beauty, and Nocibé. The pouch can also be customized directly on the brand’s website, where everyone can create their own routine by selecting three to five mini-sized products.
Practical, colorful, and customizable, this collaboration stands out as one of the season’s most appealing beauty accessories. It’s a great way to take your hair care routine on the go in style. Everything you need to enjoy the summer with a carefree spirit, without ever neglecting your hair care routine.
