TUDOR Opens Its First Flagship Store on the Champs-Élysées: An Immersive Experience in the World of Swiss Fine Watchmaking
If there is one avenue that embodies prestige, international renown, and the Parisian art of living, it is the Champs-Élysées. It is here, at numbers 93–95, that TUDOR has chosen to open its very first Parisian flagship store in partnership with Bucherer, a global leader in watchmaking and jewelry.
A new iconic destination in the heart of the most beautiful avenue in the world
More than just a store, this new 130 m² location offers a truly immersive experience in the world of Swiss watchmaking. Designed as a place for discovery and connection, this flagship store perfectly embodies TUDOR’s DNA: a brand that combines watchmaking heritage, technical innovation, and a spirit of adventure.
The tone is set right from the entrance. An imposing hanging clock adorns the facade, while the interior—designed in the brand’s signature colors of red, black, and gray—invites visitors to enjoy an experience quite different from that of a traditional store.
A display design that invites visitors to experience the brand in a new way
What makes this new location unique is the way it’s laid out. Unlike traditional watch boutiques, the collections aren’t immediately visible. The ground floor is designed to immerse visitors in the TUDOR universe and encourage them to explore it—even before they see the timepieces themselves.
As visitors ascend the staircase leading to the upper floor, they gradually discover the various collections in an elegant setting where each space showcases a different facet of the brand. The iconic Black Bay, Pelagos, and TUDOR Royal lines, as well as the exclusive Black Bay Fifty-Eight Bronze Boutique Edition and Black Bay Chrono Boutique Edition—available only in official boutiques—are displayed in a meticulously curated setting.
More than just a retail space, the flagship store has become a true living space. A bar located in the heart of the store invites visitors to take their time, chat with the sales associates, and discover the story behind each collection in a warm and relaxed atmosphere. This approach is rare in the world of luxury and perfectly reflects the brand’s spirit.
A watchmaker that celebrates passion and adventure
Founded in 1926 by Hans Wilsdorf, who also founded Rolex, TUDOR was built on a bold ambition: to offer watches that meet the exacting technical standards of Swiss fine watchmaking, at a more accessible price point, without ever compromising on quality.
Today, many TUDOR watches are equipped with in-house Manufacture calibers that are COSC-certified or Master Chronometer-certified, depending on the model, and are recognized for their precision, durability, and excellent chronometric performance.
But TUDOR isn’t just about watchmaking. For several years now, the brand has been building a powerful universe centered on pushing one’s limits, exploration, and sports. From scuba diving and cycling to sailing, motorsports, and even rugby, each collection resonates with a community of enthusiasts. The Paris flagship store, in fact, showcases these worlds in particular through specially designed, adaptable spaces.
Treating Yourself to a TUDOR: Much More Than Just a Watch
A watch often marks life’s special moments: a graduation, a first job, a milestone birthday, a professional achievement, or simply the desire to celebrate a passion.
That is precisely what makes the TUDOR experience so special. The brand offers access to a genuine Swiss-made watch, equipped with high-quality movements, all while remaining in a world where dreams remain within reach.
Many collectors start with their first TUDOR before building a true collection over the years. Each model has its own personality, history, and purpose, making every purchase both a cherished memory and an exceptional timepiece.
In this new Parisian boutique, the experience truly comes to life. Here, you don’t just come to try on a watch. You discover a brand, its heritage, its values, and the passions that drive it, guided by exceptionally attentive staff who take the time to listen, offer advice, and share their expertise.
A must-visit destination, both for watch enthusiasts and for those who wish to step into a world—for the first time—where Swiss craftsmanship is expressed with elegance, modernity, and authenticity.
TUDOR Flagship Paris – Bucherer
📍 93-95 avenue des Champs-Élysées
, 75008 Paris
Available collections:
- Black Bay
- Black Bay 58
- Pelagos
- TUDOR Royal
- Black Bay Chrono
- Exclusive Boutique Editions
