Nivea dethrones its iconic blue tin with this €17.99 anti-ageing day cream
The Nivea blue tin is a beauty reflex for millions of women. Yet the brand has no intention of resting on that classic. With the arrival of a new anti-ageing day cream, the Cellular Epigenetics range is now establishing itself as a serious option for everyday skincare.
The Cellular Epigenetics range expands with a new day cream
Just a few months after the well-received launch of its serum, Nivea is expanding its Cellular Epigenetics line with a Youth Day Care SPF30. The range, fronted by Faustine Bollaert, draws directly on the science of longevity to help skin stand up to the passage of time.
This new launch does more than follow trends. At the heart of its formula lies a major innovation: EPICELLINE®. This active ingredient helps reactivate the skin cells’ youthful functions.
The formula also combines three types of hyaluronic acid to deeply replump the skin’s tissues. As a result, skin regains volume and suppleness within the first few weeks of use.
Built-in SPF30 protection against photoageing
The cream also features SPF30 protection, an essential shield against daily photoageing. Every application therefore protects skin from environmental aggressors while simultaneously targeting the visible signs of ageing.
The product precisely targets four key areas of the face: the cheeks, forehead, facial contour, and expression lines. It helps redefine facial volumes while smoothing the features.
“By incorporating this new cream into a daily routine, Nivea promises to target the signs of ageing with enhanced efficacy.”
An accessible cream for everyone, priced at €17.99
What also sets this product apart is its accessibility. Priced at €17.99, it is aimed at any woman looking to add an effective anti-ageing treatment to her routine without breaking the bank. Designed to suit all skin types, it slots effortlessly into any morning ritual.
The brand is positioning this cream as a genuine alternative to the iconic blue tin. Where the cult pot focuses on intense hydration, this new formula directly targets the visible signs of ageing.
- EPICELLINE® active to reactivate the skin cells’ youthful functions
- Three types of hyaluronic acid to deeply replump the tissues
- SPF30 protection against photoageing
- Targeted action on four key zones: cheeks, forehead, facial contour, and expression lines
- Accessible price of €17.99, suitable for all skin types
Results are visible within 2 weeks of use, according to the brand, a short timeframe for an anti-ageing product, which makes this formula all the more appealing to women who want to see real effects quickly.
93% of women notice younger-looking skin
The anti-ageing promise holds up in practice. According to Nivea, 93% of women say they notice younger-looking skin after use, a figure that speaks to the formula’s perceived efficacy.
To unlock the cream’s full potential, apply it every morning to a clean face, massaging gently in circular movements until fully absorbed.
How to use this cream to get the best results
Consistent use is the key to maximising the product’s rejuvenating power. Making this step part of your morning routine will deliver more visible results over time.
The cream also works well beyond the face. The neck and décolletage, two areas that are often overlooked yet particularly exposed to skin ageing, deserve the same attention.
By caring for these zones from the morning onwards, you extend the cream’s action across the whole upper body. The results are naturally and coherently amplified as a consequence.
With this launch, Nivea reaffirms its commitment to accessible anti-ageing skincare. The Cellular Epigenetics range is firmly one to watch in 2026.
