Herbal Essences is back: the €18 argan routine that’s taking over TikTok
Shiny, silky hair from the very first wash, without spending a fortune: that’s the promise currently propelling a hair care brand from the 90s to the top of TikTok’s beauty trends. Herbal Essences, long consigned to the realm of nostalgic memory, is staging a spectacular comeback in 2026 thanks to its argan oil-enriched range.
An accessible price point that changes everything for this hair care brand
What sets Herbal Essences apart from so many other hair care routines is, first and foremost, its pricing. The complete set, comprising a shampoo, conditioner and argan oil mask, retails for €18. Unlike some routines that require a serious budget, this range remains available in supermarkets and on Amazon.
That value for money is precisely one of the arguments that comes up most often in user reviews. Many point out that they achieved visible results without having to invest in high-end treatments. For dry or damaged hair, that’s a real, immediate advantage.
What argan oil actually does for your hair
Argan oil is well known for its nourishing and protective properties. In this routine, it’s paired with rich textures and enveloping fragrances, turning wash day into a genuine self-care ritual. The result, according to users, is visible from the very first use: lengths come out smoother, more supple and noticeably more luminous.
The shampoo cleanses effectively while lathering well. The mask, frequently cited as the star product of the range, leaves hair shiny and silky. The conditioner rounds out the routine by making detangling easier, particularly on especially dry lengths. Together, the three products deeply nourish and hydrate hair.
- The shampoo cleanses effectively and lathers well
- The mask delivers shine and a silky texture from the very first application
- The conditioner makes detangling easier on dry lengths
- The complete routine is available as a set for €18
- The products are sold in supermarkets and on Amazon
The reviews that explain the TikTok buzz
Videos dedicated to this range have racked up millions of views on TikTok. Content creators post before-and-after demonstrations, and the results speak for themselves: smoother lengths, easier styling, restored radiance. This hair care brand now regularly features among the best budget-friendly treatments highlighted on social media.
Consumer reviews tell the same story. One user recounts having tried everything to repair hair damaged by repeated bleaching, to the point of considering cutting it all off. After adopting the full routine, she describes her hair as nourished and deeply hydrated, and strongly recommends the entire range. Another user notes that her hair is softer, more supple and far easier to detangle after washing, with the mask proving particularly effective on dry lengths.
On TikTok, one content creator describes this hair care brand as a way to turn your routine into an at-home spa moment, with repaired, soft hair and instant shine. That kind of authentic, visual feedback is exactly what’s fuelling the current craze.
The comeback of a cult hair care brand with a new generation
Herbal Essences is not a newcomer. Anyone who grew up in the 90s will remember its colourful bottles, indulgent fragrances and iconic adverts. Yet after several years out of the spotlight, this hair care brand is now winning over a generation that never knew it at its peak.
This revival comes down to a combination of factors: formulas that genuinely work on dry or damaged hair, a carefully crafted sensory experience through textures and scents, and a price that remains accessible to everyone. In supermarkets and online alike, the argan oil range is establishing itself as a go-to reference for budget hair care routines.
For anyone looking for a concrete solution to damaged hair, this hair care brand offers a complete answer in three products, with no compromise on results or on the pleasure of the ritual.
