Givenchy launches on Farfetch on 21 September with a brand new e-concession
Shopping a piece from the Parisian couture house from anywhere in the world is about to get a whole lot easier. Givenchy is opening an e-concession on Farfetch from 21 September, marking a concrete step in the digital expansion of the label now led by Sarah Burton.
What customers can buy on Farfetch through Givenchy
The house will sell its products directly on the platform, with no additional intermediary. Fashion lovers will be able to shop the autumn-winter 2026 collection, as well as leather goods, shoes, accessories and seasonal capsules.
The offering covers a broad sweep of the house’s creative output. For customers based outside the major fashion capitals, it’s a genuine opportunity to access pieces that may not have been available anywhere near them. Purchases are made directly through the Farfetch website and app.
Farfetch, a platform with global reach
The choice of Farfetch is no coincidence. The platform operates in more than 190 countries and territories and brings together over 1,400 brands. For Givenchy, joining the platform means instantly reaching millions of consumers spread across the globe.
Mark Shorten, Chief Commercial Officer of Givenchy, notes that the partnership allows the house to connect with new clients and audiences across markets worldwide, through a personalised and sophisticated online shopping experience. In other words, the goal isn’t simply to sell more, it’s to reach buyers the house hasn’t yet been able to connect with.
Farfetch, for its part, is in the midst of an active period of evolution. In recent months, the platform has rolled out several new experiences for its clientele, including a live shopping service reserved for its most VIP customers and Farfetch First, an express delivery service. Givenchy’s arrival comes at a moment when the platform is also looking to strengthen its luxury positioning.
A partnership rooted in the house’s creative repositioning
This digital launch comes at a pivotal moment for the label. Sarah Burton took over as artistic director two years ago, and a creative repositioning has been underway ever since. This e-concession on Farfetch supports that momentum by broadening the house’s visibility on an international scale.
Strengthening a global digital presence also means giving this new creative chapter a coherent showcase. The collections and seasonal capsules available on Farfetch will allow a wider audience to follow the stylistic evolution Burton has set in motion.
- E-concession launches on 21 September
- Direct sales via the Farfetch website and app
- Access to the autumn-winter 2026 collection, leather goods, shoes, accessories and seasonal capsules
- Platform available in more than 190 countries and territories
- More than 1,400 brands already listed on Farfetch
A digital strategy that’s picking up pace
For Givenchy, owned by LVMH, this partnership represents a new chapter in its digital strategy. The house is no longer content to rely solely on its own e-commerce site, it’s going to meet consumers where they already are, on a platform they use every day.
The shopping experience on offer is designed to be personalised and sophisticated, in the words of the Chief Commercial Officer himself. That means the presence on Farfetch won’t be a simple product listing, but a fully considered showcase built to reflect the house’s identity. For customers already at home on Farfetch, the Parisian house becomes that much more accessible, without compromising the luxury positioning that defines it.
