Everyone is fighting over the Dior x A24 merch on Instagram, and the French film scene is all in
When the merch from a collaboration becomes the unofficial uniform of an entire generation of actors, something bigger is clearly at play. Since the announcement of Dior x A24, social media has turned into a living showcase for this alliance between the French fashion house and the American independent studio, and the French film scene is very much part of the conversation.
When French actors get their hands on the Dior x A24 merch
Paul Kircher and Finnegan Oldfield were among the first French faces to be seen wearing pieces from the collaboration. On one side, Paul Kircher, who will soon appear in Mariage au goût d’orange by Christophe Honoré, as well as in Forty Love by Pierre-Ange Carlotti opposite Romeo Beckham. On the other, Finnegan Oldfield, 35, with just as many films to his name, who brings a more established presence to the French cinematic landscape.
Nadia Tereszkiewicz and Rebecca Marder followed suit. The two actresses, long-standing friends of the house of Dior, shared selfies on their Instagram accounts featuring pieces from the collaboration with a very deliberate kind of nonchalance. Nadia Tereszkiewicz, who will be seen in Mariage au goût d’orange before appearing in the series The White Lotus, and Rebecca Marder, currently moving from one shoot to the next, give the merch an organic visibility that few traditional advertising campaigns could match.
It is no coincidence that these four actors are gravitating around this collaboration. Each represents a different facet of contemporary French cinema, and their seemingly spontaneous adoption of the Dior x A24 pieces says something concrete about the way this alliance is redrawing the codes of fashion and film.
An alliance between Dior and A24 that goes beyond a simple partnership
Ten days ago, Jonathan Anderson opened Fashion Month with a bold announcement: Dior is partnering with A24 for two years of creative collaboration. A24, the American independent studio, has established itself as one of the most coveted labels in contemporary cinema. It is behind recent successes including The Invite, Backrooms and The Drama, as well as the highly anticipated Club Kid and Primetime.
To launch the partnership, Jonathan Anderson conceived a playful, offbeat short film. The credits feature Sabrina Carpenter, Camille Cottin, Josh O’Connor, Drew Starkey, Sophie Wilde, and Jonathan Anderson himself, in a mise en abyme that plays on self-deprecation and cinephilia. The tone of the collaboration is set from the very start: unexpected, irreverent, yet deeply rooted in popular culture.
- Sabrina Carpenter, Camille Cottin, Josh O’Connor, Drew Starkey and Sophie Wilde in the short film credits
- Jonathan Anderson himself appearing on screen
- Robert Pattinson, Mia Goth, Mike Faist and Anya Taylor-Joy among the first to wear the merch on Instagram
- Paul Kircher and Finnegan Oldfield representing the French film scene
- Nadia Tereszkiewicz and Rebecca Marder, long-standing friends of the house of Dior
A global cast making its presence felt on Instagram
Since the campaign was unveiled, sightings have been multiplying on Instagram. Robert Pattinson, Mia Goth, Mike Faist and Anya Taylor-Joy have each shared content featuring pieces from Dior x A24. These appearances work as quiet nods to this alliance between fashion and cinema, never quite taking the shape of outright advertising.
That is precisely where the power of this approach lies. The actors become ambassadors without looking like they are. The clothes travel from set to social media, and each post reinforces the idea that this collaboration speaks to a very specific community: cinephiles who are equally attuned to the codes of fashion.
Jonathan Anderson redraws the playing field at Dior
With Dior x A24, Jonathan Anderson is not simply dressing fictional characters. He seems intent on dressing an entire generation of real actors, making cinema the new creative territory for the house. The collaboration’s merch becomes an object of desire circulating between film sets and Instagram feeds, blurring the line between fiction and reality.
This logic becomes all the more legible when you look at the profiles of the French actors involved. Paul Kircher, Finnegan Oldfield, Nadia Tereszkiewicz and Rebecca Marder are not mere brand ambassadors. They embody a generation of French cinema that moves fluidly between ambitious projects and a confident social media presence. Their adoption of the Dior x A24 merch is therefore anything but incidental: it signals that this collaboration has found its natural cast, well beyond the official credits.
