Indie Beach x James Perse: the tropézienne chic alliance
After Jacquemus, it’s James Perse’s turn to take over Indie Beach. The result? A 2025 season of California chic and casual elegance.
A legendary beach, a cult designer
Since May 1, 2025, Indie Beach, the emblematic Pampelonne address, has been home to an original collaboration with Californian brand James Perse. Already renowned for its driftwood ambience and signature sunsets, this year the Tropezian spot is adorned with the minimalist, refined style of the L.A.-based label.
Set up in the heart of the beach, an ephemeral James Perse boutique invites visitors to discover an exclusive capsule, designed for the season and available only on site.
Elegance in all its forms
Natural fabrics, flowing cuts, beach accessories and even made-to-measure surfboards: the collection designed by James Perse for Indie Beach embodies the essence of understated luxury. Particular attention has also been paid to the staff wardrobe, redesigned to reflect this new aesthetic identity, somewhere between Riviera chic and Californian cool.
The natural setting of Ramatuelle, with its golden sands and turquoise waters, is the setting for this shared vision of summer: nature, freedom, unpretentious sophistication.
A shared vision of lifestyle
“Indie Beach is a rare kind of energy,” confides James Perse, who was captivated from his very first visit. His ambition? A fusion of design, functionality and vacation atmosphere. On theIndie Group side, Tobias Chaix speaks of a natural synergy: “We share the same sensitivity to materials, light and purity.
This collaboration goes beyond fashion: it embodies a global art of living, between sunbathing, exclusive shopping and simple seaside pleasures.
An already iconic Summer 2025
With this partnership, Indie Beach reinforces its status as a summer mecca. At the crossroads of trends and well-being, the beach becomes the stage for a new aesthetic: that of stylish letting-go.
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