Gemmyo reopens in Saint-Germain

Gemmyo changes address, but not course. In May 2025, the independent jewelry house inaugurates its new flagship at 74 rue de Seine, in the heart of Saint-Germain-des-Prés. The redesigned showcase marks both a return to its roots and a decisive step towards the future.

A boutique designed to make a statement

This new space, which replaces the previous address at number 21, is not a simple relocation. It embodies a refined vision of the jewelry experience, at once elegant, sensorial and personalized. Everything here is designed to extend Gemmyo’s contemporary, refined universe, while underlining its Parisian roots. An address which, in this emblematic district, resonates with the brand’s desire to embody a demanding yet accessible luxury, deeply rooted in its time.

Controlled expansion and asserted independence

The opening of this flagship is part of a wider dynamic: after Tokyo at the end of 2024, it’s Lyon (September 2025) and Zurich (soon) that the Maison plans to set up shop. This international strategy is accompanied by a strong gesture: Pauline Laigneau and Charif Debs now own 80% of the capital, a clear signal to the market. More than ever, Gemmyo is asserting its creative and strategic independence.

A structure ready for the future

To support this growth phase, the brand has strengthened its management team: a managing director, a marketing director and a communications director. An organization to match ambitions, without diluting the brand’s DNA: disruptive design, artisanal quality, a free and direct tone.

Objective: 100 million and exceptional customer relations

Gemmyo has clearly stated its ambitions: to achieve sales of €100 million within five years. This trajectory will be driven by network expansion, a renewed creative offering and, above all, a customer experience with high emotional value.

Find out more here.

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