Omega x Swatch unveils the Mission to Earthphase – Moonshine Gold
On August 9, 2025, the day of the full moon, Swatch unveils its new MoonSwatch in collaboration with OMEGA: Mission to Earthphase – Moonshine Gold. This international launch is accompanied by a unique event in Ramatuelle, on the famous Pampelonne beach, a stone’s throw from Saint-Tropez.
The novelty that’s already creating a buzz!
For the occasion, the brand is investing in Moorea, an emblematic location on the Côte d’Azur, with an immersive, sunny and elegant pop-up. Open from 11am, the spot will feature cocktails by the sea, a DJ set, exclusive entertainment and, above all, a summer version of watchmaking. The new watch embodies the spirit of the Bioceramic MoonSwatch collection. It features an Earth phase indicator, a Moon phase in Moonshine™ Gold OMEGA and illustrations around cult space icon Snoopy. The model will be available that same day in several Swatch boutiques around the world, but Ramatuelle will be lucky enough to be one of them. A watch designed for those who like to dream far away, travel in style, and wear a rare piece on their wrist. Suggested retail price: €385.
Swatch x OMEGA: a collaboration that has become a worldwide phenomenon
Launched in 2022, the Bioceramic MoonSwatch collection has caused a tidal wave in the watchmaking world. From the very first hours, queues stretched out in front of the boutiques. The idea was simple: to make OMEGA’s iconic Speedmaster accessible through a creative, fun and technical version, signed Swatch. Models with planetary names – Mission to the Moon, Saturn, Jupiter, Uranus… – won over a young, curious and passionate public. Each release became a worldwide event, relayed by fans and collectors on the networks. With the Moonshine Gold series, the collection gains in elegance and rarity. This new opus, Mission to Earthphase, adds a touch of poetic innovation with its Earth phase, unprecedented in the Swatch world. The choice of August 9, the day of the full moon, is no accident: every detail tells a story. And it begins on the sands of Pampelonne. So, are you ready for the Mission to Earthphase- Moonshine Gold with swatch?
📍 Practical information
Address: Moorea, Chemin des Moulins, 83350 Ramatuelle
Opening hours: pop-up at 11am
Contact: +33 4 94 97 18 17 – mooreaplage.fr
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