Ashley Graham becomes the new face of Nina Ricci’s Vénus fragrance

Nina Ricci unveils a new campaign for its Vénus fragrance, starring model and body-positive activist Ashley Graham.

Nina Ricci has chosen a leading figure in contemporary fashion to embody its latest fragrance: Ashley Graham. Known for her commitment to the body-positive movement, the American model brings a breath of fresh air to the world of luxury, carrying the image of a fragrance that asserts femininity and intensity.

Venus, a new olfactory interpretation

Originally launched in 2024, Vénus fragrance now returns in a sunnier, more sensual version. Presented as a chypre floral, it is distinguished by the combination of tiare flower and patchouli, on a more assertive amber base. This balance between luminous radiance and warm depth reflects a clear desire to make Vénus a long-lasting scent, while appealing to a generation sensitive to the power of intense fragrances.

In Paris, where Nina Ricci has been building its heritage since the 1930s, this new version is already shaping up to be a must-have in the capital’s perfumeries. Between tradition and modernity, Vénus is in keeping with the DNA of a Parisian house that has always favored a poetic vision of style.

A campaign between New York and Paris

To accompany this launch, Nina Ricci is counting on a cinematographic campaign consisting of six films shot in New York. Ashley Graham embodies a contemporary muse, both energetic and elegant, linking the effervescence of the American metropolis with the timelessness of Paris, where the brand retains its creative roots.

The choice of Ashley Graham is not insignificant. She follows in the footsteps of such iconic figures as Laetitia Casta and Barbara Palvin, but with a strong committed dimension. As one of the first plus-size models to walk the catwalk for major fashion houses and appear on the cover of magazines such as Harper’s Bazaar, Ashley Graham has established herself as a major voice for inclusivity.

A committed muse

Beyond fashion, Ashley Graham is a frequent speaker, whether at TEDx conferences or through her books. Her appointment as Venus ambassador reinforces the idea that beauty and desire should not conform to single standards, but be expressed in all their diversity.

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