Megève invites itself to the BHV Marais: a foretaste of alpine winter in Paris

From October 20 to November 2, 2025, Megève takes up winter residence at the BHV Marais, immersing Parisians in the art of Alpine living.

This year, the famous Haute-Savoie resort is installing an immersive pop-up in the heart of the BHV. An Alpine chalet-inspired scenography will transform the department store’s spaces into a veritable winter showcase. The aim? To offer visitors a total immersion in the world of the mountains, between gastronomy, fashion and well-being.

A rendezvous between Paris and Megève

Megève is often referred to as the “21st arrondissement of Paris”, such are the strong links between the resort and the capital. This collaboration with BHV highlights this mutual attachment, offering Parisians a chance to rediscover the warm, refined spirit of the mountains, without leaving the Rue de Rivoli.

During this fortnight, several emblematic partners will be present:

• Les Maisons et Hôtels Sibuet with their Pure Altitude cosmetics brand.
• Three-star chef Emmanuel Renaut will present a selection of products from his grocery store.
• Maison AAllard, celebrating its 100th anniversary, a powerful symbol of Alpine elegance.

Immersion through experiments and animations

The BHV will offer completely redesigned spaces: themed window displays, culinary workshops and a cocooning atmosphere. Visitors will be able to take part in an immersive photocall in a giant snow globe, or discover a photographic exhibition devoted to the landscapes of Megève.

On the gastronomic front, a brand-new cookbook will be launched, featuring 39 chefs revisiting 39 mountain recipes. A unique opportunity to explore the culinary world of Megevan, renowned for its refinement.

Why not extend the experiment?

Beyond the event itself, this partnership illustrates the art of living shared by Megève and Paris: authenticity, elegance and a taste for conviviality. Parisians will be able to get a foretaste of their next stay in the mountains, without leaving the capital.

Practical information

• Dates: October 20 to November 2, 2025
• Location: BHV Marais – 52, rue de Rivoli, 75004 Paris
• Activities: culinary workshops, photo exhibition, immersive photocall, gourmet and cosmetic discoveries
• Access: Hôtel de Ville metro station (lines 1 and 11)

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