Rimowa, already famous for its ribbed aluminum suitcases, enters the world of leather goods
German company Rimowa, emblematic for its ribbed aluminum suitcases, has taken a new step into the world of luxury since its acquisition by LVMH in 2016. After imposing its architectural style on the premium luggage market, it unveils its first collection of leather handbags: Groove. Four models – shopper, hobo and cross-body – confirm the brand’s desire to combine elegance and functionality, while expanding its field of expression beyond travel.
“Groove”, a contemporary mixed line
With Groove, Rimowa offers a resolutely contemporary, gender-neutral aesthetic. True to its DNA, each bag features the emblematic grooves of the company’s suitcases and handles inspired by its iconic models. More sober and architectural than classic leather goods, these bags are aimed at an urban clientele, both male and female, in search of accessories that are both refined and versatile. Prices range from $1,200 to $2,150, reinforcing the brand’s premium positioning while appealing to a new generation of consumers sensitive to style and mobility.
Rimowa, a key player in luxury luggage
Since its takeover, Rimowa has established itself as a major player in high-end luggage. The German brand has capitalized on the post-Covid tourism recovery and the introduction of a lifetime warranty for its products in 2022, generating double-digit growth. Its success is based on a clear strategy: combining design, durability and technical innovation. With the arrival of Groove, Rimowa affirms its ability to diversify while remaining true to its heritage, now offering accessories that extend the premium experience into everyday life.
A global lifestyle ambition
By focusing on mixed lines and a resolutely lifestyle approach, Rimowa aims to go beyond its historic role as a luggage manufacturer. Groove illustrates this vision: to appeal to consumers who value both elegance and mobility, and to establish the company as a style reference beyond the world of travel. With this first leather goods collection, Rimowa is charting a course for thoughtful expansion, where luxury, design and functionality coexist with modernity and sophistication.
RIMOWA
73 Rue du Faubourg Saint-Honoré Paris 8 / 01 57 96 92 05
Galeries Lafayette Haussmann
40 Bd Haussmann 1Er Étage Coupole Paris 9
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