Audemars Piguet voted most beautiful watch 2025 by French watch experts
What’s the most beautiful watch of 2025? French watch
The 2025 verdict: most beautiful watch and prize list
The jury of experts reviewed timepieces from all ranges, using precise criteria. The distinctions cover styles, complications and price levels, from entry-level to very rare pieces. As a result, this ranking offers a reliable benchmark for identifying the finest watch for your purposes and means.
Audemars Piguet – Royal Oak Quantième Perpétuel “150e Anniversaire” wins the men’s category, in the €100,000 to €350,000 bracket. As a result, this Royal Oak wins the title of Watch of the Year 2025 in all men’s categories, and enters the conversation about the most beautiful watch.
Cartier – Panthère Jewelry Watch wins Watch of the Year for Women. It elevates the idea of the most beautiful watch with a precise setting and a feline design, designed for real life.
“The title of Most Beautiful Watch 2025 is the result of a vote by French experts, based on technical and aesthetic criteria.”
Categories and prizes: trails for the most beautiful watch
Bvlgari – Octo Finissimo Ultra Tourbillon wins TF1 Watchmaking Excellence Award. What’s more, its extreme architecture shows how innovation can redefine the most beautiful watch in the eyes of purists.
Ferdinand Berthoud – Naissance d’une Montre 3 wins the Jury Prize. This choice salutes a rare artisanal project, where every detail counts, and which consequently inspires transmission enthusiasts.
- Clear categories to situate each model
- Price ranges highlighted and quantified
- Clearly stated and understandable selection criteria
- 2025 trends in design and materials
- Practical guidelines for a well-considered purchase
Casio – Edifice EFK-100XPB-1A shows an accessible way, under €500, with a clear reading and good robustness. Also, its use/pleasure value brings it closer, for some, to their finest everyday watch.
Design, innovation and recognized expertise
Seiko – Presage Cocktail Frozen Mojito appeals in the €501 to €1,000 range, with a textured dial inspired by a cocktail bar. Its fresh style is easy to wear, from the office to the weekend.
Tissot – PRX Robot UFO Goldorak pays homage to a cult Japanese character, with a playful and meticulous edition. As a result, this pop-culture wink revives memories and gives new meaning to the most beautiful watch for a generation.
Tudor – Black Bay 54 “Lagoon Blue” ranges from €2,001 to €5,000, with a controlled size and soothing color. In short, it’s a compact, easy-to-read diver built to last.
Frédérique Constant – Manufacture Classic Perpetual Calendar targets €5,001 to €10,000, with a neat perpetual calendar and classic styling. So, this reasoned proposal makes you think about the most beautiful complication watch to start with.
Sports and diving timers, a focus on performance
Omega – Speedmaster Moonphase ranges from €10,001 to €25,000, with a detailed moon and mission identity. What’s more, this choice will appeal to those who love the history of manned flight.
TAG Heuer – Carrera Chronograph Tourbillon Extreme Sport TH-Carbonspring occupies €25,001 to €50,000 with an ambitious technical approach. This model puts precision at its heart, and reopens the debate on the most beautiful sports watch.
Rolex – Land-Dweller 40 platinum comes in at €50,001 to €100,000, with its dense execution and noble metal. However, its presence remains measured on the wrist, reinforcing its everyday appeal.
Jewelry, high complication and connected
Vacheron Constantin – Solaria Ultra Grande Complication fetches over €350,000, with a demonstration of technical mastery. In this way, the very top of the range reminds us that the most beautiful watch can be an artistic manifesto.
Apple – Apple Watch Ultra 3 pushes the connected watch towards greater endurance, with a robust case and sports functions. From now on, navigation, safety and health can be read on the wrist, in a simple format.
Audemars Piguet – Royal Oak Jumbo Extra-Thin, set with yellow sapphires, blends finesse and jewel-like brilliance. As a result, this interpretation affirms a luminous vision of the most beautiful precious watch.
Patek Philippe – Aquanaut Luce “Rainbow”, in pink gold with mother-of-pearl dial and multicolored setting, assumes a vivid palette. This daring execution also broadens the definition of the most beautiful feminine and festive watch.
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