Casio Vintage AQ-240E combines analog and digital with dual displays in a compact retro design

The return of hybrid watches is no accident. Casio is bringing a retro icon back to the forefront with a practical approach. The result speaks to those who want style, but also utility.

A retro hybrid designed for real life

From Casio, the Vintage AQ-240E combines hands and LCD display. The analog-digital format format ensures fast reading, whether in meetings or on the move. The advertised price is around 70 dollars, or nearly 65 euros. So, the proposition remains accessible without sacrificing charm.

The Casio brand combines tradition with efficiency. The hands guide the eye, while the display provides useful data. What’s more, navigation is straightforward for setting time and functions. You save time, without complex menus.

The silhouette is rectangular and discreet. It is aimed at an urban audience who want a reliable piece for everyday use. Casio aims to strike the right balance between looks and use. As a result, the object assumes its vintage roots, while retaining its technical essentials.

“Vintage, practical and easy to read, the combo that reassures.”

Key features and everyday uses

On the wrist, legibility is immediate, even on the move. The classic functions are there, with a clear dial. What’s more, the screen displays basic information in a stable manner. Casio has opted for sobriety rather than overkill.

The format remains compact to suit many wrists. The watch is lightweight, which helps on a long day. And the buttons are intuitive to use. You get the essentials effortlessly, which reinforces Casio’s appeal.

• Hybrid format at a glance
• Discreet, easy-to-wear retro design
• Quick and easy day-to-day settings
• Price around 65 euros
• Useful functions without superfluous complexity

Pricing, positioning and target audience

The proposal is aimed at those who want a reliable and simple watch. At around $70, the entry ticket remains moderate. What’s more, the perceived value benefits from the image of the Vintage range. Casio thus finds its place between accessibility and credibility.

For a first-time buyer, the price argument is a winner. On the other hand, a collector will see it as an everyday piece. The mixed dial responds to concrete uses, such as the office day. Casio keeps the focus on the essentials, without distracting the user.

Before you buy, set your simple criteria: legibility, comfort and style. Water-resistance on this type of watch is often limited to everyday use. Also, think about battery replacement, which is generally inexpensive. You’ll have peace of mind over the long term, which is what counts for Casio.

Helpful hints before placing an order

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Casio – Vintage AQ-240E (Analog-digital watch; Category: Watches; $70 / about 65 euros)

Enthusiasts welcome the return of a no-frills aesthetic. The mixed dial serves as a quick reference point, even when the pace quickens. What’s more, the retro look goes well with a minimalist wardrobe. Casio confirms its mastery of practical chic.

Tips for use, care and style

Start by setting the analog time, then the digital display. Then test the functions to confirm your visual cues. Keep the watch away from shocks and solvents. Casio designs robust parts, but care makes the difference.

A soft cloth is all that’s needed for quick care of the case. For the bracelet, a light cleaning will keep the shine longer. What’s more, a trip to the boutique to change the battery is quick and affordable. So you can prolong the life of your watch without stress.

When it comes to style, aim for simplicity to let the dial breathe. Raw jeans work, as does a light-colored shirt. As a result, the watch becomes a visual landmark, not a fashion statement. Casio then accompanies your day with consistency and measure.

• Casio