Christmas window displays at BHV 2025: Christmas Daydream replaces Disney in Paris
The BHV Christmas window displays return in 2025 with a new theme. This year, the Marais department store is focusing on poetry, to offer a soothing interlude for families. The free event promises a warm rendezvous in the heart of Paris.
La Rêverie de Noël 2025: what we already know
Under the title La Rêverie de Noël, the 2025 edition promises sensitive scenes of soft materials and sober lighting. The BHV Christmas Showcases will be conceived as a path of calm, between the movement of passers-by and the magic of the end of the year. In addition, the emphasis will be on slow-moving animations and handcrafted decorations. As a result, young and old alike will be able to take time to observe every detail.
BHV Marais – La Rêverie de Noël: a hushed tour of the Rue de Rivoli façades, with paintings that exude softness. The BHV Christmas window displays are a dreamy interlude, far from the usual hustle and bustle.
This year, the partnership with Disney has been dropped in favor of an in-house narrative. Instead, the BHV creative team draws its inspiration from fairy tales and the city, without license. BHV’s Christmas window displays retain their popular vocation, but change aesthetic direction. The theme is also more peaceful than in recent seasons.
“La Rêverie de Noël promises a tender stroll at the foot of Hôtel de Ville.”
Practical information: address, access and opening hours
Meet at BHV Marais, 52 rue de Rivoli, 75004, opposite Hôtel de Ville. The Hôtel de Ville metro station (lines 1 and 11) is the easiest way to get there. The BHV Christmas Showcase runs along Rivoli and rue des Archives. In short, the tour is free.
The windows can be admired all day long, but the magic changes when night falls. So, aim for late afternoon to take advantage of the lighting and the still-flowing crowds. The BHV Christmas Showcases follow the
- Come on weekdays to avoid the late Saturday afternoon peaks.
- Bring a hat for the kids, as the wind blows across Rivoli.
- Shoot at an angle to limit reflections on the glass.
- Keep the sidewalk clear for traffic control.
- Enjoy hot chocolate breaks in the immediate vicinity.
After Disney, a new course in 2025
Disneyland Paris – “it’s a small world” ephemeral boutique [cancelled]: the retailer will not be offering the planned corner, according to reports. As a result, BHV’s Vitrines de Noël will be taking over the festive narrative on its own.
This withdrawal clarifies the BHV’s proposal and highlights its authorial bias. As a result, the 2025 itinerary should give priority to coherent scenes and visual continuity. BHV’s Christmas window displays are in line with a softer, less spectacular trend. In addition, the teams have evoked eco-design choices, with the possibility of reusing modules.
As far as the timetable is concerned, switch-on will take place in mid-November2025, and continue until early January 2026. As a result, several weekends will make for a stress-free visit, if you anticipate the crowds. The BHV Christmas Showcases could be brought to life by discreet little skits, visible without invasive sound systems. The Hôtel de Ville forecourt will also remain a practical meeting place.
Visual cues and photo tips
For your photos, position yourself diagonally to avoid reflections. This way, you can better capture the depth of the scenery and the slow-moving characters. The BHV’s Christmas window displays offer several viewing heights, useful for children. On the other hand, avoid gluing the glass, as the autofocus sensors will slip.
Limistic – Enchanted house with mischievous elves (Illustrations BHV 2024): last year’s poetic drawings set a more intimate style. From now on, this graphic vein serves as a bridge to the sobriety claimed for 2025.
Visitor councils and neighbourhood life
The Marais attracts a lot of visitors in December, even outside weekends. So remember to book an early or late lunch to make your journey as smooth as possible. The BHV Christmas Showcases are just a stone’s throw from the quays and Rue de la Verrerie. In short, you can alternate window-shopping with a hot chocolate break and a short stroll.
Budget-wise, the experience remains free, which is a relief for families. Also, several floors of the department store feature seasonal stalls for gift ideas. On the other hand, keep an eye out for queues at the checkouts at the end of the day. So, on weekdays, shop in the mornings.
In 2025, La Rêverie de Noël aims to refocus attention on gentleness and shared time. The artisans and scenographic teams promise a measured, sensitive enchantment. The BHV Christmas Showcases should combine poetry, proximity and responsible gestures. So your visit can become a simple ritual, to the rhythm of the city.
No comments
Post a comment
Always participate in accordance with the law and with respect for others.