Casio launches new watches in Europe with improved metal bracelet, more durable and comfortable

Casio launches a long-awaited evolution of its digital watches in Europe. The metal bracelet is now more flexible and easier to adjust. The target audience is looking for a retro look, but with contemporary comfort.

Europe: a redesigned metal bracelet

According to available information, the new improved metal bracelet arrives on references with a familiar design. Casio has opted for a finer mesh and a sliding buckle for precise adjustment. What’s more, the price remains affordable. The advertised price is around €59.90, depending on the version.

The choice of a mesh-type material is aimed at wrist comfort. Adjustment is quick and easy, with no need for complex tools. On the other hand, the fit must remain secure for everyday wear, thanks to a firm sliding clasp. The feel is softer than conventional links, especially for sensitive wrists.

The case retains the iconic chrome-effect aesthetic. The silhouette remains slim and light, in keeping with the codes of the series. Casio hasn’t changed the functions, as the objective is practicality. The digital display, daily alarm and stopwatch are back for everyday use.

“A metal bracelet that’s more comfortable and easier to adjust, that’s the promise of this series in Europe.”

Availability, countries and calendar

The roll-out is taking place in waves in European outlets. As a result, the arrival date may vary from one store to another and from one country to another. The brand does not indicate a single date for the whole of Europe. Casio is announcing a gradual roll-out, with stock monitoring.

The price positioning remains stable to preserve the quality/cost balance. What’s more, the proposal targets everyday use, in the city as well as in the office. The watches remain easy to wear, while retaining a sober retro style. The equipment/price ratio remains attractive for a simple digital watch.

• Improved metal bracelet with softer mesh
• Quick adjustment via sliding buckle
• Easy-to-read digital display for everyday use
• Suggested retail price around €59.90
• Gradual deployment in Europe

Colors, dials and legibility

Casio – A158-WEM-3 features a dark green dial in a silver/chrome case. The advertised retail price is €59.90.

Two dial colors are featured to cover several styles. Dark green catches the eye without being garish, while light gray remains discreet. Readability is straightforward, with clear indications and auxiliary backlighting. Casio is banking on fast reading, useful when on the move.

The “WEM” bracelet is distinguished by its dense mesh. As a result, pressure is distributed more evenly around the wrist. The fine adjustment also limits pinch points. Comfort is felt from the very first hours.

These references are designed for everyday life. They’re ideal for city commutes, meetings and outings. On the other hand, they are designed for everyday splashes, not swimming. Casio emphasizes simplicity and resistance to everyday use.

Functions and daily use

The classic functions of the A158 family are here, practical and unadorned. The daily alarm, for example, helps with simple reminders. The stopwatch is for light sport and short times. Casio retains a familiar interface, which takes just a few minutes to learn.

The backlighting is sufficient to read the time in the dark. What’s more, the expected battery life remains comfortable for standard use. The compact case fits under a tight sleeve, which appeals to active people. Casio maintains a balance between compactness and clarity of display.

Positioning against the classics

This series targets fans of the vintage digital style, but with added comfort. The fine-mesh bracelet responds to a real need for a better fit, especially on smaller wrists. The aesthetic codes remain unchanged, to preserve the period signature. Casio modernizes the wearing experience without compromising the line.

Casio – A158-WEM-7 opts for a light gray dial in a silver/chrome case. The advertised retail price is €59.90.

Compared with conventional link versions, the mesh system reduces the complexity of adjustment. As a result, the need to remove links in the store is often avoided. In short, adjustment is quick, clean and reversible. In this way, Casio enhances accessibility for a wide public.

• Casio