Japanese bob: the trendy cut that’s driving searches wild with a 71% increase

Over the past few weeks, a haircut has been the talk of social networks and hair salons alike. The Japanese bob is winning over more and more women looking for a style that’s both modern and elegant. This hair trend is really catching on, with searches up 71% according to the latest available data.

A cut that’s set to be the top trend of 2025

Spring 2025 marks a turning point in the world of hairstyling. Women are gradually moving away from long, uniform cuts. They’re turning to more structured styles, capable of sublimating facial features.

This evolution is not insignificant. Indeed, the need for change after the winter months drives many people to dare a transformation. The Japanese bob is the perfect answer to this desire for renewal, without sacrificing length.

As a result, hairdressers are seeing a growing demand for this cut. Customers arrive with inspirational photos, often from Japanese or Korean accounts. As a result, this Asian trend is taking root in Western habits.

“This cut brings instant freshness to the face while remaining easy to maintain on a daily basis.”

The features that make this square unique

What sets this cut apart is its clean, graphic line. The ends are cut very straight, creating a clean, sophisticated effect. What’s more, the cut adapts to different hair textures, from straight to wavy.

Length is generally between chin and shoulders. This versatility allows for many styling options. Some women prefer a sleek effect, while others opt for a more natural movement.

On the other hand, this style requires a precise cut by an experienced professional. The cutting technique has a direct influence on the final result. A good internal gradient adds volume without weighing down the silhouette.

• A perfectly straight cutting line at the tips
• Adjustable length from chin to shoulders
• A light internal gradient for movement
• Compatible with all hair types
• Minimal daily maintenance

Why this sudden craze for Japanese squares?

Social networks play a major role in spreading this trend. TikTok and Instagram are full of videos showing spectacular transformations. This inspiring content encourages users to take the plunge.

Asian celebrities are also strongly influencing global hair choices. K-beauty and J-beauty have already revolutionized skincare routines. Now, this influence extends to haircuts, with the Japanese bob at the top of the list.

This cut also meets a practical need. Active women are looking for styles that don’t require hours of preparation in the morning. This bob offers a well-groomed look with minimal effort, which explains its growing success.

The low-maintenance aspect particularly appeals to women in their thirties and forties. They appreciate being able to get out of the house quickly and still look their best. This practicality, combined with refined aesthetics, creates a winning formula.

How to adapt this cut to your morphology

Every face has its own particularities. A round face will benefit from a slightly longer version. This visually elongates the features and refines the silhouette.

For more angular faces, a shorter version can soften the lines. The addition of a few strands framing the face creates a flattering effect. However, it’s essential to consult a hairdresser before taking the plunge.

Hair texture also influences the final look. Thick hair may need to be straightened. Conversely, fine hair benefits from a fuller cut to gain volume.

Practical tips for maintaining this style on a daily basis

Regular maintenance ensures the longevity of this cut. A visit to the hairdresser every six to eight weeks helps maintain clean lines. Without this maintenance, the cut quickly loses its characteristic structure.

Blow-drying plays a crucial role in daily styling. A light inward blow-dry creates the signature effect of the Japanese bob. However, a natural blow-dry can also give a very successful result on certain textures.

Lightweight styling products help maintain shape without weighing hair down. A texturizing mist adds movement to fine hair. For thick hair, a smoothing serum controls unwanted frizz.

At night, tying your hair up lightly preserves the cut. This simple habit prevents unsightly creases in the morning. This considerably reduces morning preparation time, which is great news for people in a hurry.

• Japanese square