Swatch launches 2 collector’s watches under 200 euros for the Milan-Cortina 2026 Winter Olympics

Just a few months away from the Milan-Cortina 2026 Olympic Winter Games, a Swiss watch brand is creating a stir. Swatch unveils two exclusive timepieces that celebrate the Olympic spirit at an affordable price. These timepieces tell a story where sport, design and passion meet.

Two official watches to celebrate the 2026 Winter Olympics

The Swiss brand, a long-standing partner of the Olympic movement, launches a collection dedicated to the Italian event. These creations come at just the right time for sports and watchmaking enthusiasts. Fans can now show their support for athletes around the world.

Both models bear the official colors of the Winter Games. Their design evokes the alpine landscapes of the Dolomites and the snow of the peaks. What’s more, every detail recalls the energy of winter competitions.

Price remains a major asset for this collection. Swatch maintains its philosophy of makingSwiss watchmaking accessible to all. As a result, these Olympic watches don’t cost more than a hundred euros.

“These watches embody the spirit of surpassing oneself that drives every Olympic athlete.”

CHASING PEAKS: the spirit of conquest on your wrist

The CHASING PEAKS model (reference SO28Z135) embodies the climb to the top. Part of the OLYMPIC GAMES MILANO CORTINA 2026 collection, it features a dynamic, mountain-tinged design.

Its dial is reminiscent of alpine athletes’ quest for performance. On the other hand, its lightweight case ensures optimal comfort for everyday wear. A watch for sportsmen and collectors alike.

• Affordable price: less than 100 euros for an official Olympic watch
• Exclusive design: colors inspired by the Italian Alps
• Biosourced casing: the brand’s commitment to sustainability
• Limited edition: pieces for collectors
• Swiss movement: decades of proven reliability

SNOWY SLOPES: the purity of snowy slopes

The second model, SNOWY SLOPES, pays homage to the legendary downhill runs of the Winter Games. Its aesthetic evokes the freshness of powder-covered slopes. This watch captures the very essence of the sliding disciplines.

White and blue tones dominate the dial of this elegant timepiece. The Swiss watch brand has taken care of every finish to reflect the magic of winter. From now on, wearing this watch is like celebrating the union of sport and design.

These two creations form a complementary duo in the collection. One symbolizes effort, the other the grace of snow sports. Yet they share the same DNA: that of a brand committed to the Olympic Games.

An Olympic legacy dating back to 1996

Swatch has accompanied the Olympic Games since Atlanta in 1996. This enduring relationship bears witness to a shared vision: to popularize sport and art. As a result, each edition gives birth to watches that have become cult favorites.

Collectors actively seek out these Olympic coins. Their sentimental value often exceeds their initial purchase price. So owning an Olympic watch is much more than a simple accessory.

Why fall for these Milan-Cortina 2026 editions?

Italy will host the Winter Games for the first time since Turin 2006. This edition promises intense sporting moments in an exceptional setting. What’s more, the official watches provide a tangible souvenir of the event.

Value for money remains unbeatable in this segment. Swatch offers reliable timepieces with a strong visual identity. In short, these watches are suitable for novices and expert watchmakers alike.

The availability of these models deserves particular attention. Olympic editions often sell out quickly after their launch. Discerning enthusiasts therefore keep a close eye on the Swiss brand’s announcements.

Milan and Cortina d’Ampezzo will be putting on a spectacular show in February 2026. These watches are the perfect way to show your commitment to Olympic values on a daily basis. The combination of Swiss style and Italian elegance promises memorable pieces for years to come.

• Swatch