XV de France x Adidas: the 120th anniversary Crunch collector’s jersey already sold out, a new object of desire
The XV de France celebrates a historic anniversary in 2026. To mark the 120th anniversary of the Crunch, the legendary rivalry between France and England, Adidas has created a unique collector’s jersey. This exceptional piece has caused a veritable tidal wave among fans.
A retro jersey to honor 120 years of history
Since 1906, rugby fans have been thrilled by the meetings between France and England. This duel, nicknamed the Crunch, embodies the very essence of the sport. To celebrate this heritage, Les Bleus will be wearing a special tunic for the match scheduled for March 14, 2026.
The design of this jersey draws its inspiration from the origins of French rugby. The light blue is directly reminiscent of the color worn in 1906, during the very first confrontation. An elegant white collar completes the vintage silhouette.
The rooster on the jersey also adopts an assertive retro style. This graphic approach appeals to nostalgic and new fans alike. As a result, Adidas and the Football Association have succeeded in their creative gamble.
“This jersey represents much more than just sportswear: it’s a tribute to all those who have built this historic rivalry.”
Aesthetic choices that tell the story of an era
Every detail of this tunic has been designed to evoke the glorious past of French rugby. The sky blue, softer than today’s navy, transports fans to another era. On the other hand, the cut remains modern and adapted to the demands of top-level sport.
The finishing touches bear witness to the meticulous work carried out by Adidas and the XV de France teams. The vintage cockerel, in particular, was the subject of an archive search. Now, this limited edition represents a bridge between yesterday and today.
- Main color: light blue inspired by 1906
- White collar: a nod to vintage jerseys
- Vintage rooster: a retro take on the emblem
- Retail price: 90 euros each
- Match date: March 14, 2026 against England
A campaign supported by the stars of French sport
To promote this collector’s jersey, Adidas has opted for an ambitious cross-sport strategy. Antoine Dupont, the emblematic captain, is at the head of the campaign. His presence strengthens the bond between the XV de France and its supporters.
Other French sports figures are also taking part in this operation. This approach extends the audience far beyond rugby fans. In this way, the jersey becomes a desirable object for all lovers of French sports.
The visuals posted on social networks were an instant hit. Enthusiastic comments poured in within hours. As a result, demand far outstripped available stock.
This marketing strategy confirms rugby’s growing status in the French sporting landscape. Les Bleus now attract a wider and more diverse audience. Their popularity has grown steadily since the last international competitions.
Antoine Dupont, a key ambassador
The Toulouse scrum-half perfectly embodies the values of modern rugby. His talent on the pitch and charisma off it make him an obvious choice. His participation in this campaign brings immediate credibility to the project.
Images showing him in this retro jersey circulated massively online. Fans shared these visuals with pride and enthusiasm. This virality contributed to the dazzling commercial success of the limited edition.
A historic commercial success in less than 24 hours
The result exceeded all expectations. The entire stock sold out within 24 hours of going on sale. This phenomenon testifies to the fans’ deep attachment to the XV de France.
Priced at 90 euros, this collector’s jersey remains affordable for many fans. However, some were not lucky enough to get their hands on it in time. Social networks are now full of messages of disappointment at this stock-out.
This situation is reminiscent of coveted sneaker launches. The resale market is already active, with prices rising sharply. In short, owning this piece is becoming a rare privilege for collectors.
Adidas and the federation have yet to announce a possible reissue. Fans are nevertheless hoping for a new wave of production. In any case, the match on March 14 will provide a great showcase for this unique tunic worn by the players of the XV de France.
No comments
Post a comment
Always participate in accordance with the law and with respect for others.