Sephora and Saie launch Planet Beautiful 2026 and recycle over a million pounds of plastic for Earth Day

In the run-up to Earth Day 2026, scheduled for April 22, a major initiative is shaking up the beauty sector. Saie and Sephora have joined forces to launch Planet Beautiful 2026. This ambitious campaign unites twelve cult brands around a common goal: to recover over one million pounds of plastic waste.

Planet Beautiful 2026: an unprecedented coalition for the planet

Thecosmetics industry produces around 120 billion units of packaging every year. Yet only 9% of this packaging is recycled. The rest ends up in landfills or pollutes ecosystems around the world. Faced with this alarming situation, Sephora and Saie have decided to take action.

The Planet Beautiful 2026 campaign finances large-scale plastic recovery operations. It also aims to prevent plastic from entering ecosystems. Recovered materials will be transformed into durable goods.

This year, the number of participating brands has tripled compared to the previous edition. As a result, theexpected impact far exceeds that of last year.

“The global beauty industry produces an estimated 120 billion units of packaging annually, yet only 9% is recycled, with the rest ending up in landfills or polluting ecosystems worldwide. Planet Beautiful brings together brands, retailers and consumers to fund large-scale plastic recovery efforts, prevent plastic from entering ecosystems and repurpose recovered materials into durable goods.”

Figures that speak for themselves

The initiative plans to recover the plastic equivalent of 23 million lipstick tubes. This also corresponds to 34 million mascaras. These volumes illustrate the scale of the challenge facing Sephora and its partners.

At the same time, Planet Beautiful 2026, in collaboration with rePurpose Global, is supporting the creation of 2,000 jobs for women through waste management programs. The initiative also supports local infrastructure in Kenya.

• Over a million pounds of plastic waste recovered
• Equivalent to 23 million tubes of lipstick
• Equivalent to 34 million mascaras
• 2,000 jobs created for women
• Support for local infrastructure in Kenya

Twelve brands committed to Sephora

This 2026 edition brings together brands renowned for their commitment. Among them are Alpyn, Amika, Biossance, Caliray and Caudalie. Crown Affair, Experiment, ILIA, Nécessaire, Saie, Skinfix and Violette_FR complete the list.

Each brand brings its own visibility and community to the cause. As a result, the message reaches a wider audience. Consumers can support the environment by buying their favorite products.

From April 22 to 24, $1 from every product sold will be donated to fund plastic recycling. This concrete action allows everyone to participate in the collective effort.

A replicable model for industry

Planet Beautiful 2026 is not just a one-off operation. It lays the foundations for a model that other players could adopt. The partnership between Sephora and these brands shows that coordinated action can generate tangible results.

Consumers are increasingly sensitive to environmental issues. They expect brands to assume their responsibilities. This initiative responds to this growing demand.

How to take part in Planet Beautiful 2026

To support this campaign, all you have to do is buy a product from one of the participating brands between April 22 and 24. Each purchase contributes directly to financing recovery operations. It’s a simple way to help the environment.

The products are available at the usual Sephora points of sale. So consumers don’t have to change their habits. They can combine beauty pleasure with an eco-responsible gesture.

This initiative is a reminder that every gesture counts. Even an everyday purchase can have a positive impact. Brands and retailers have a key role to play in this transition.

In the run-up to Earth Day 2026, Planet Beautiful offers a concrete opportunity to take action. Beauty lovers can now consume more consciously, thanks to the commitment of Sephora and its partners.

• sephora