Marc Jacobs Beauty returns in June 2026 under Coty license, five years after its demise

Five years after its withdrawal from the market, Marc Jacobs Beauty is set to make its comeback in June 2026. This rebirth, orchestrated by the Coty Group, is generating considerable anticipation among high-end make-up enthusiasts.

A cult cosmetics line born in 2013

In 2013, fashion designer Marc Jacobs launched his first make-up line in partnership with Kendo Brands. This beauty subsidiary of the LVMH group, known for having developed Fenty Beauty, accompanied the American designer on this adventure. Coconut Face Primer, Velvet mascara and Le Marc Lip Crème lipsticks were among the collection’s star products.

The brand quickly built a loyal community thanks to its meticulous formulations. The New York designer’s arty positioning appealed to customers in search oforiginality. However, in 2021, the line disappeared from counters without official explanation.

A legacy that endures despite absence

For five years, fans have treasured their favorite products. Social networks have kept the memory of these sought-after cosmetics alive. This loyalty testifies to the lasting imprint left by the first version of the line.

“The process seemed very long.

These words from Marc Jacobs, confided to the Wall Street Journal, sum up the challenges encountered in preparing the comeback. The relaunch, originally scheduled for 2025, has fallen behind schedule, according to several sources.

Coty at the helm of the renaissance

In 2023, the Coty Group announced the extension of its licensing agreement with Marc Jacobs for a further fifteen years. This collaboration had existed for some twenty years for fragrances such as Daisy, Perfect and Lola. It now includes the development of beauty products.

• Licensing agreement extended to 2023 for fifteen years
• Coty has piloted Marc Jacobs fragrances for the past twenty years
• Fragrance range including Daisy, Perfect and Lola
• Beauty relaunch initially scheduled for 2025
• Launch confirmed for June 2026

This strategic extension enables Coty to capitalize on the designer’s reputation. As a result, the group now has a coherent portfolio combining fragrances and make-up. This synergy promises optimized distribution in prestige beauty networks.

Signals accelerating since February 2026

In February 2026, during the Autumn-Winter show presented in New York, Marc Jacobs shared on Instagram the work of make-up artist Thomas de Kluyver. The designer then confirmed the return of Marc Jacobs Beauty with the words “Coming soon!!!” At the end of April, images of a launch operation circulated on social networks.

These successive hints have aroused the curiosity of make-up enthusiasts. What’s more, the digital buzz around the brand continues to grow. Every publication linked to the comeback generates thousands of enthusiastic reactions.

A community of 3.6 million impatient fans

One figure illustrates the scale of the anticipation: the Marc Jacobs Beauty Instagram account already has over 3.6 million followers. This result is all the more impressive given that no content has yet been published. This captive audience represents a major asset for the upcoming launch.

New generations of consumers are joining historical fans. The prestige beauty market is particularly dynamic, providing fertile ground for this comeback. The brand enjoys rare organic visibility even before its official relaunch.

For enthusiasts of high-end cosmetics, June 2026 promises to be a key date. The rebirth of Marc Jacobs Beauty under the aegis of Coty promises to reconcile creative heritage and commercial ambitions. Beauty counters will soon welcome this line, so eagerly awaited by a loyal and committed global community.

• Marc Jacobs Beauty