This Levi’s tricycle is touring Paris this weekend with surprises and free denim workshops.

The sun is back, and with it, denim shorts are back in our wardrobes. In May 2026, Levi’s® unveils its Summer campaign, an invitation to experience summer in resolutely Y2K style. The American brand invests Paris with festive activations and a tricycle full of surprises.

Levi’s denim shorts, summer’s undisputed star

Every year, one piece stands out from the first rays. This season, denim shorts are back with a vengeance, supported by a nostalgic aesthetic. Pink hair, lo-fi textures and fringed denim: the Levi’s® Summer campaign transports us to a pre-Internet atmosphere.

The brand thus offers the most comprehensive range of shorts ever launched. All cuts, lengths and shades are represented. What’s more, each model is available in a range of washes and inclusive sizes.

The denim codes remain true to the house’s DNA: Red Tab™, frayed hems, jorts and button fly. In short, everything that makes for a stylish, relaxed summer.

Women’s models to adopt

For women, the 501® Original Short is the timeless piece par excellence. They structure the waist and enhance the silhouette with elegance. The Ribcage Short Zip offers a more daring cut-off version.

“Phone down. Shorts on. Nothing to check but the weather.”

For those who prefer a looser fit, the Baggy Dad Short is the answer. This oversized option adapts to every style and body type. So everyone can create their own summer look.

The must-have Levi’s men’s collection

On the men’s side, the 478™ Baggy Short becomes this season’s star piece. Its wide cut and relaxed fit appeal to streetwear fans. Meanwhile, the XX Authentic Relaxed Short offers a more classic alternative.

The Baggy Pleated Short completes this selection with its retro allure. Each model is available in a range of shades for a variety of looks. In this way, it’s easy to renew your summer wardrobe.

• 501® Original Shorts: the iconic cut for women
• 478™ Baggy Short: the flagship model for men
• Ribcage Short Zip: a feminine cut-off version
• Baggy Dad Short: the oversized option for her
• XX Authentic Relaxed Short: a casual alternative for him

To complete these looks, a collection of strong pieces accompanies the shorts. These include the Short Sleeve Boxy Western Shirt and the Red Tab Vintage Tee. The Sunset Camp Shirt and Helen Mini Bouclé Vest also enrich the wardrobe.

Essentials for every body

The brand makes a point of offering cuts to suit every body type. This inclusive approach means that everyone can find their ideal model. What’s more, a variety of washes offer options for all tastes.

Whether you prefer a vintage style or a more contemporary look, the possibilities are numerous. Textures and finishes recall the 2000s with subtlety. Yet these pieces remain perfectly in tune with the times.

Cart Summer Levi’s comes to Paris

To celebrate this collection, Levi’s® is installing its Cart Summer in the capital. This festive scooter will be handing out surprises in front of two Paris stores. On the weekend of May 23 and 24, passers-by will be able to take advantage of these activities.

The Levi’s® Champs-Élysées and Levi’s® One Nation stores will host this colorful scooter. Customization workshops will also be held on site. So everyone can personalize their denim classics as they wish.

This Parisian activation is part of a drive to create shared moments. From surprises to creative workshops, the atmosphere promises to be festive. So, denim lovers have a date with these two addresses.

A special offer for Red Tab™ members

Members of the Red Tab™ program benefit from an exclusive Levi’s advantage. A Levi’s® cap is offered for every €150 purchase. This offer is valid in several boutiques in the Paris region.

The outlets concerned are as follows: Saint-Lazare, Beaugrenelle, Forum des Halles, Champs-Élysées and One Nation. This list enables everyone to find an address close to home. Clearly, there’s no shortage of opportunities to take advantage of this offer.

With this campaign, the American brand Levi’s confirms its place in the Parisian summer landscape. More than ever, denim shorts are a symbol of freedom and style. Parisian boutiques now await all those who want to experience a denim summer.

• Levi's