Bruno Mars and Hello Kitty are coming to Rue Saint-Martin for a totally unexpected six-day pop-up
A surprising collaboration is coming to Paris this summer. Bruno Mars and Hello Kitty are teaming up for a pop-up shop in the heart of the capital, as part of the Hawaiian singer’s Romantic World Tour. Blending retro style with kawaii aesthetics, the event promises to be one of the most original highlights of June 2026.
A collaboration no one saw coming
And yet, it all fits together perfectly. The little white cat, created 52 years ago by Japanese designer Yuko Shimizu, has already been the subject of countless unexpected collaborations. After McDonald’s, Converse, Guns N’ Roses, Playboy, and even NASA, it’s now the Hawaiian artist’s turn to get involved.
The collaboration between these two icons blends the softness and cuteness of the white kitten with the singer’s retro-cool style. The result promises a unique visual vibe, somewhere between American pop and Japanese kawaii culture.
Paris was chosen as the first European stop on the tour. The pop-up had already opened its doors in Las Vegas at the start of the tour, so the French capital is now hosting its very first stop on the Old Continent.
The Romantic World Tour is stopping in Paris
The singer is currently in the midst of the Romantic World Tour, a 28-date world tour that has already kicked off in the United States. He arrives in Europe on June 17, starting with Paris, where three shows at the Stade de France are sold out.
After Paris, the tour will stop in Berlin, Amsterdam, Madrid, Milan, and London, before returning to its home country to wrap up the adventure. Plus, at every stop, the pop-up store will be there to keep the fun going for fans even after the concerts.
“No one saw this collaboration coming. And yet… we’re willing to bet that the pop-up’s products will fly off the shelves.”
Six days of ultra-limited-edition products
From June 17 to 22, 2026 , the pop-up shop will be located at 119 Rue Saint-Martin in the 4th arrondissement. For six days, from 10 a.m. to 8 p.m., the space will be filled with a wide variety of ultra-limited-edition merchandise.
The clothing collection is at the heart of the project. It features T-shirts, sweatshirts, and socks in colors that blend elements from both worlds. As a result, there’s truly something for everyone, whether you’re a fan of one, the other, or both.
- Limited-edition T-shirts, sweatshirts, and socks
- A vinyl copy of Bruno Mars’ latest album
- A collector’s edition cassette
- Drinks and pastries featuring the collaboration’s colors
- Accessories: water bottle, cushion, sticker, bag, and caps
Beyond just clothing, the two superstars didn’t hold back. The collection includes a vinyl copy of the singer’s latest album, a cassette, drinks, pastries, and a wide range of accessories. Water bottles, pillows, stickers, bags, and caps: the only downside to this collaboration is that it’s going to take a toll on your wallet.
Products designed for fans of both universes
Whether you’re here to celebrate Hello Kitty’s 52nd anniversary or to welcome your favorite artist to Paris, there’s something for everyone. The retro and colorful range of items perfectly captures the spirit of this unique event.
Also, the runs are extremely limited. In other words, you shouldn’t wait too long before heading over to Rue Saint-Martin. The lines are likely to be long, especially early in the week after the opening.
Paris, the first European stop on a global pop-up tour
The collaboration between Bruno Mars and Hello Kitty goes beyond mere merchandising. It is a major event in its own right, designed to complement the Romantic World Tour experience in every stop along the way.
Paris is kicking things off in Europe, and that’s an honor Parisian fans will appreciate. What’s more, the chosen location—right in the heart of the 4th arrondissement—is easily accessible and ideally situated for an outing with friends or family.
After Paris, the pop-up will follow the tour across Europe, from Berlin to London via Amsterdam, Madrid, and Milan. This way, each host city will have its turn to enjoy this experience blending pop music and Japanese culture.
For Parisians, the window is short: just six days, from June 17 to 22, 2026, from 10 a.m. to 8 p.m., at 119 Rue Saint-Martin in the 4th arrondissement. Suffice it to say, you’d better mark your calendars right away.
