Sunrise Blonde, the shade Bella Hadid just adopted—and that everyone will be clamoring for this summer
Blonde is emerging as the biggest hair trend of 2026. This summer, this color is taking on an even brighter hue, with a name that’s already making waves in salons: Sunrise Blonde. Here’s what’s really behind this sun-kissed shade.
The Big Comeback of Blonde in 2026
In 2025, warm brown shades dominated hair trends. Caramel and latte shades were all the rage in salons. So this year’s shift toward blonde marks a real change of direction.
This comeback of blonde hair is driven by some standout figures. Sarah Pidgeon sported the Bessette blonde look in the series “Love Story: JFK Jr. and Carolyn Bessette.” In addition, Bella Hadid has returned to her signature hair color—a radiant blonde that quickly went viral on social media.
These icons have brought blonde hair back into style. As a result, salon requests have followed the same trend, and a new shade has become all the rage this summer.
Why the Sunrise Blonde Is So Popular
Sunrise Blonde has been everywhere for the past few weeks. Its name may be new, but its effect is instantly recognizable. It’s a blonde hair color with shimmering champagne and honey highlights.
The central idea behind this shade is to recreate the effect of hair naturally lit by the sun. The trend is based on warm blonde undertones, enhanced by a gradual transition from the roots to the ends.
“Sunrise Blonde lets you lighten your hair without affecting the roots, which is a real plus for protecting your hair strands before summer.”
A transitional hair color treatment designed to protect the hair
Another thing that sets this shade apart is its practicality. Sunrise Blonde is an ideal transitional hair color. It lightens the lengths without affecting the roots.
As a result, the hair shaft remains in better condition than with traditional bleaching. In fact, Bella Hadid recently chose this coloring method to go back to blonde.
For those who were hesitant to take the plunge, this shade offers a gentle alternative. However, it still requires careful maintenance to keep its full luster.
- Champagne and honey-colored highlights for a natural, luminous look
- A gradual transition from the roots to the ends
- No treatment is applied to the roots to preserve the hair shaft
- Warm blonde undertones that brighten the complexion
- A shade worn by Bella Hadid for her return to blonde in 2026
Tips for Maintaining Your Hair Color
Blonde is one of the most damaging hair colors. Therefore, a proper hair care routine is essential as soon as you go blonde. Heat-protectant products are a must before using heat styling tools or going out in the sun.
It’s also important to deeply moisturize your hair. Products rich in keratin or hyaluronic acid are ideal for this. These formulas nourish the hair shaft without weighing down the lengths.
What to Avoid to Keep Your Blonde Hair Shiny
One specific point deserves special attention: the ingredients in the hair care products you use. Products containing sulfates may dull the vibrancy of your hair color. It’s therefore a good idea to check the labels before making a purchase.
This caution also applies to everyday shampoos. A sulfate-free shampoo does a better job of preserving your hair color over time. That way, your color stays vibrant and luminous long after you leave the salon.
The Sunrise Blonde shade covers a large portion of the hair’s length, making it particularly prone to fading. In addition, summer days and sun exposure naturally accelerate this process. Adjusting your hair care routine as soon as you get this shade is therefore the best way to enjoy its highlights all summer long.
With its warm tones and ability to brighten the face, this sun-kissed hair color is set to be the number one request at salons this summer of 2026. Sunrise Blonde checks all the boxes: natural, luminous, and suitable even for fragile hair.
