This “I Love Paris” T-shirt by Ami is shaping up to be the must-have fashion item everyone will want this summer
The Ami Spring/Summer 2027 fashion show made a lasting impression with a piece that’s already generating buzz. On the runway in Paris’s 14th arrondissement, Alexandre Mattiussi presented an “I Love Paris” T-shirt that’s shaping up to be one of the must-haves of the coming season.
A T-shirt celebrating the French capital
The designer behind Ami chose to pay tribute to the city that has always inspired him. This piece features the inscription“I Love Paris” alongside the ace of hearts, the brand’s signature symbol. The piece playfully reimagines the famous “I Love New York” logo, which has become an icon of popular culture over the decades.
This reference to the “touristcore” trend is no coincidence. The New York logo has been featured on countless T-shirts, hoodies, and caps. Here, Alexandre Mattiussi offers a Parisian take on it, rooted in his brand’s DNA.
On the runway, Anwar Hadid modeled this design. The model showcased this T-shirt, which is designed to appeal to fans of casual yet sophisticated fashion.
“It is crucial to create an emotional connection between the audience and the product we are creating.”
The Ami Identity at the Heart of the Collection
Alexandre Mattiussi’s philosophy at Ami has always been the same. He designs clothing and accessories meant for everyday wear. French elegance is reimagined through comfort and a casual yet refined sense of style.
In his designs, freedom of movement is expressed through clean, minimalist cuts. These subtly crafted lines create an urban, spontaneous, and authentic look. This vision permeates the entire Spring/Summer 2027 collection.
- An “I Love Paris” T-shirt featuring the signature ace of hearts
- A carefully balanced mix of men’s and women’s locker rooms
- A more refined and fluid tailoring style
- Sportswear-inspired looks and preppy touches
- Cheerful stripes and dresses of elegant simplicity
A collection that blends contrasts and fluidity
The collection presented in Paris’s 14th arrondissement reflects everything that defines the brand’s identity. It strikes a masterful balance between men’s and women’s wardrobes. The tailoring is designed to be more delicate and fluid, to be worn with confident ease.
The silhouettes play with contrasts throughout the fashion show. Sportswear-inspired looks blend effortlessly with preppy elements. The cheerful stripes add a touch of cheerfulness to the collection.
The dresses, meanwhile, exude an elegant simplicity. This duality between casualness and sophistication characterizes Alexandre Mattiussi’s work. Each piece seems designed to fit seamlessly into an everyday wardrobe.
The designer continues this emotional dialogue he seeks to establish with his audience. Each garment tells a story—that of a man deeply attached to his city and its traditions.
The message behind “I Love Paris”
Through this creation, Alexandre Mattiussi pays tribute to the city where his brand thrives. Paris is not merely a backdrop for the designer. It is a constant source of inspiration that fuels his collections season after season.
The “I Love Paris” T-shirt embodies this special connection. It allows those who wear it to show their love for the capital. The shirt is more than just a piece of clothing—it’s a statement.
With this T-shirt, many people will want to show their love for Paris. The piece is part of a trend in which clothing has become a vehicle for emotion and a sense of belonging.
Why This T-Shirt Will Be a Standout This Season
The simplicity of the message “I Love Paris” is what makes it so powerful. This statement, as direct as it is effective, resonates with a wide audience. It transcends borders and generations with disconcerting ease.
Ami’s signature ace of hearts reinforces the authenticity of the piece. This detail anchors the T-shirt in the designer’s universe. It is not just a tourist souvenir, but a fashion creation in its own right.
The show’s standout piece is already shaping up to be a hit. Fans of slogan T-shirts will find this design an elegant way to express their love for the capital. Alexandre Mattiussi has succeeded in his goal: to create a strong emotional connection between the audience and his design.
The “I Love Paris” T-shirt is much more than just a passing trend. It embodies a vision of fashion where emotion takes precedence over everything else.
