JJJJound revives the New Balance 740N Mushroom at €140 in an ultra-limited run
Since 2018, Montreal-based studio JJJJound and New Balance have formed one of the most respected partnerships in the sneaker world. Their latest creation, the 740N “Mushroom”, arrives at €140 and will be available on 6 August at 10am on newbalance.fr. Understated, precise, and featuring an all-new texture, it adds another chapter to a decade of collaborations that have left their mark on the industry.
JJJJound and New Balance: a decade of landmark collaborations
It all started in 2018 with the 990v3. Since then, Justin Saunders and his team have delivered a string of releases that have redefined the codes of minimalist sneaker design. Each model has gone on to become a reference in its own right.
The 992 remains one of the most pared-back New Balance silhouettes ever produced. The 2002R, meanwhile, helped reignite the model’s popularity with a broader audience. As a result, anticipation around every new JJJJound drop is enormous.
The 990v4 and 991 also proved that the studio has a rare ability to elevate already exceptional sneakers. Yet the 740N feels like it marks a new turning point in the collaboration.
The JJJJound signature, unmistakable at first glance
The studio’s handwriting is unmistakable from the very first look. The “Mushroom” and “Taupe” base is exactly what fans have come to expect from the label, restrained, but with a quiet sense of mischief.
Look closer and you’ll find a deep navy lining, dark red accents around the eyelets, and an off-white tongue. These details give this Y2K-era silhouette an entirely different character. The shoe plays on contrasts without ever overplaying its hand.
“Restrained, but with a quiet sense of mischief.”
A texture the studio hasn’t explored in a while
The combination of breathable mesh, synthetic overlays, and nubuck gives the shoe a texture JJJJound hasn’t worked with in some time. The clean, seamless upper only adds to the sense of controlled modernity. Every material has been chosen with purpose.
But this isn’t purely about aesthetics. The reinforced midsole features Abzorb cushioning for optimal comfort. Style and function go hand in hand on this one.
- Mushroom and Taupe colourway, a studio signature
- Deep navy lining for a subtle contrast
- Dark red accents around the eyelets
- Off-white tongue and seamless upper
- Abzorb cushioning for enhanced comfort
A special-edition box to complete the release
The whole package comes presented in a special-edition shoebox, designed exclusively for this drop. This kind of detail, a hallmark of JJJJound collaborations, is very much part of the experience. The object itself becomes as considered as the shoe inside it.
This level of attention to packaging has become a defining trait of the studio. It also reinforces the perceived value of each pair, something collectors are particularly attuned to.
Price, date, and availability of the New Balance 740N
The JJJJound x New Balance 740N “Mushroom” will be available from 6 August at 10am on newbalance.fr, priced at €140. Given the history of this collaboration, stock is likely to go fast.
This release continues a relationship between JJJJound and New Balance that stretches back to 2018. Each iteration has found its audience, from sneaker enthusiasts to design lovers alike. The 740N should be no different.
For fans of the Montreal studio, this pair is another opportunity to own an object considered down to the last detail. Mark 6 August in your calendar now, and head to newbalance.fr at 10am sharp.
