Singer dresses two Porsche 911s in Louis Vuitton, and the result is already dividing opinion
Imagine lifting the rear bonnet of a Porsche 911 and finding, engraved on a badge, the name Louis Vuitton. That is exactly what Singer Vehicle Design unveiled at Monterey Car Week, with two cars that have left no one indifferent.
Singer, a restorer turned global reference
Since the late 2000s, Singer Vehicle Design has been transforming vintage Porsche 911s into objects of desire. The American specialist has established itself as a fully-fledged player in the market, with builds often invoiced at several hundred thousand euros. Its client base is loyal, and its approach has inspired countless other companies.
Indeed, if we now see so many restomods built on Lancia, Jaguar, Lamborghini, Ferrari and Honda platforms, it is largely thanks to Singer’s success. The company blazed a trail that many others have since followed.
Two Porsche 911s dressed by Louis Vuitton
For Monterey Car Week, Singer presented two entirely new creations. On one side, a Singer Classic, almost certainly built on a Porsche 964 platform. On the other, a Singer Turbo Cabriolet. Both models retain the powertrains and chassis Singer already offers its clients. What changes here is the finish, executed entirely in partnership with the French house.
The Classic coupé receives an interior fully upholstered in leathers and materials crafted by the maroquinier. Every surface, every detail of the cabin bears the signature of the collaboration. A Louis Vuitton surfboard also accompanies the coupé, adding an even more unexpected touch to the whole.
The cabriolet goes even further in displaying the partnership. Its bodywork adopts colours and exterior finishes drawn directly from the French house’s visual codes. Its rear light bar even incorporates the partner’s name. Both cars share a common badge on the rear bonnet lid.
What this collaboration means in concrete terms
- The most in-depth collaboration to date between Louis Vuitton and a car manufacturer or specialist builder
- Two distinct models: a Classic coupé and a Turbo Cabriolet
- Interiors entirely crafted by the maroquinier on both cars
- Specific exterior finishes on the cabriolet, with a dedicated badge and rear light bar
- Presented at Monterey Car Week, despite a fire that broke out a few kilometres away
In the past, other tie-ups between prestige automobiles and luxury leather goods have existed. The Bugatti Veyron Fbg par Hermès is a well-known example: its interior was entirely crafted by the great French house for a single client. That car, however, was brand new. Here the situation is different, since we are dealing with a vintage Porsche 911 reworked by a specialist builder, paired with a house that, at the time those original 911s were made, had no connection whatsoever to the automotive world.
A proposition that divides
The question this collaboration raises is a direct one: is this an exercise in questionable taste, or a coherent offering for enthusiasts who see in the combination of a vintage Porsche and Louis Vuitton a natural meeting of two luxury worlds? Opinions differ, and that is precisely what makes these two cars so talked about.
Singer has not altered the mechanics of either car. The powertrains and chassis remain those of the already familiar Classic and Turbo versions. This partnership therefore expresses itself solely through finish and image. For some collectors, pairing a prepared 911 with the artisanal rigour of the French maroquinier is an entirely coherent proposition. For others, placing the house’s name on the rear light bar of a cabriolet remains a difficult pill to swallow.
What this unveiling confirms is that Singer continues to push the boundaries of what a specialist builder can offer, seeking partners capable of adding an extra dimension to its creations. With Louis Vuitton, the result is at least one thing: it does not go unnoticed.
