Hailey Bieber, Kendall Jenner, Zoë Kravitz: the The Row bag they all can’t get enough of
When three style icons are spotted carrying the same accessory, the question answers itself: the The Row Terrasse bag is the must-know piece of summer 2026. Hailey Bieber, Kendall Jenner and Zoë Kravitz have all embraced it, and the numbers back up the collective obsession.
By the numbers: +70% surge in demand for The Row Terrasse bag
Lyst, the platform that tracks the shopping behaviour of thousands of consumers, has recorded a +70% spike in search volumes for the Terrasse bag over the past three months. That leap shoots the style to the top of the most coveted accessories of the summer. This is no fleeting fashion moment: the demand is documented, measured, and it places this The Row bag firmly at the peak of right-now desire.
The phenomenon makes perfect sense when you look at who’s wearing it. Hailey Bieber, Kendall Jenner and Zoë Kravitz are among the names who have developed a genuine devotion to the style. Their combined influence is often enough to turn an accessory into an essential, and that is precisely what is happening here.
What makes the Terrasse so instantly recognisable
The Terrasse stands out for its slightly relaxed rectangular silhouette, what the fashion world calls slouchy, paired with slim tubular handles. This understated construction sits squarely within the minimalist DNA of The Row, the house founded in 2005 by Mary-Kate and Ashley Olsen. Since its launch, the two designers have made quiet luxury their guiding principle.
Every The Row collection is built around refined tones and graphic cuts. Think bias-cut long dresses, coats that look deceptively simple yet are impeccably structured, alongside a line of shoes and leather bags defined by pared-back elegance. The Terrasse embodies that philosophy entirely: no visible logo, no superfluous detail, just shape and material.
The other The Row bags making waves
The Terrasse is not the only The Row bag to have won over the wardrobes of the fashion set. Several other styles have carved out their place with the same quietly effective discretion.
- The Faye bag, which revisits the bowling-bag silhouette, already a favourite of Rosie Huntington-Whiteley.
- The Margaux bag, a practical, completely logo-free style that regularly teeters on the edge of selling out with every restock.
- The Terrasse bag, leading search rankings this summer with a +70% increase according to Lyst.
- The leather bag line from The Row, conceived with the same no-frills elegance that runs through every one of these styles.
The Margaux deserves a closer look. Its complete absence of branding places it in a category of its own: pieces you recognise not by a visible signature, but by their quality and their cut. The fact that it consistently edges toward selling out with every restock says a great deal about the loyalty it inspires among its buyers.
Why The Row’s minimalism resonates so deeply
The Olsen sisters’ formula rests on a consistency of vision maintained since 2005. Every piece, whether a The Row bag, a coat or a dress, answers to the same criteria: clean lines, carefully chosen materials, and a total absence of unnecessary ornament. This quiet luxury positioning is finding a powerful echo today among a clientele seeking lasting pieces rather than fleeting trends.
The success of the Terrasse, then, is no accident. It is the result of a brand identity built over the long term, carried by influential figures and validated by concrete data. For anyone looking for an accessory that is at once discreet and immediately recognisable to those in the know, this The Row bag ticks every box.
