These 10 new makeup launches will elevate your autumn routine, from Dior to Chanel
Refreshing your beauty routine doesn’t always happen in spring: it’s often at the end of summer, when life picks up pace again, that the urge to overhaul your makeup bag hits hardest. This season’s new makeup launches speak directly to that need, with formulas that blend skincare and colour, weightlessness and staying power. From Dior to Chanel, via a few under-the-radar names, here’s what genuinely deserves a spot in your routine.
Hybrid textures redefining the new wave of complexion makeup
The defining movement of the season is the fusion of skincare and makeup. Several brands have bet on formulas that care for the skin while enhancing it, without ever weighing down the finish.
Aime’s tinted serum is the most accomplished example. Infused with hyaluronic acid and jojoba oil, it delivers buildable coverage with a luminous finish, no tide marks, no heavy texture. Its lightweight formula blends effortlessly with a brush or fingers, making it accessible whatever your skill level. L’Oréal Paris’s Accord Parfait tinted balm takes a similar approach, built on a base that is 80% skincare, enriched with hyaluronic acid. It evens out the complexion while deeply hydrating, leaving skin looking naturally radiant.
Erborian’s smoothing foundation primer rounds out this hybrid trio. Its fresh formula visibly blurs pores on contact, refines skin texture and extends makeup wear without leaving any sticky film. It acts as a smoothing shield between the skin and the rest of your makeup.
Lips and cheeks: the multi-use products worth adopting
Among the most versatile new makeup launches this season, several products stand out for their ability to work across different areas of the face.
3INA’s The No-Rules Cloud blush is the most convincing proof of this. Its creamy, cloud-like texture works just as well on the cheekbones as it does as a lip colour, delivering a bitten-lip effect with zero heaviness. The soft matte finish it leaves behind is sheer and natural, making it easy to build and blend.
On the lip front, two new references are worth your attention. Rouge Dior On Stage boasts a transfer-proof formula with up to 12 hours of wear, enriched with peony and pomegranate flower extracts to lock in moisture. Its fine tip lets you trace the lip line with pencil-like precision before filling in with colour. The Louis Vuitton lip liner, meanwhile, is the perfect companion to the lipstick launched the previous year. Its creamy texture redefines the lip contour, intensifies staying power or can be applied all over for an elegantly tinted result, no feathering, no dryness.
- L’Oréal Paris tinted balm: 80% skincare base, hyaluronic acid, light and buildable coverage.
- Aime tinted serum: hyaluronic acid, jojoba oil, glowy finish with no tide marks.
- 3INA The No-Rules Cloud blush: creamy texture, dual use on cheeks and lips, soft matte finish.
- Rouge Dior On Stage: transfer-proof, 12 hours of wear, fine tip for precise definition.
- Erborian foundation primer: smoothing, no sticky film, extends wear throughout the day.
Eyes and cheeks: the formulas that make all the difference
The new makeup references for eyes and cheeks lean into formulas enriched with active skincare ingredients, without compromising on visual intensity.
r.e.m beauty’s Treble Maker mascara combines volume, length and curl in a single formula. Enriched with olive wax, phytocollagen and tetrapeptides, it strengthens lashes with each application. Its lightweight texture coats every lash without clumping, making it a practical addition to any bag for an instant eye-intensifying touch-up.
Cénée’s liquid eyeshadow marks a genuine first for this dermo-active makeup brand. Following its liquid lipsticks, Cénée has enriched this new formula with peptides and biomimetic collagen to help preserve the firmness and elasticity of the eyelid. It is, in every sense, a new makeup launch that sits squarely within the clean beauty movement.
For the cheeks, Chanel’s Joues Contraste Intense blush takes a sensorial approach. Its micro-pigments melt into the skin for a velvety, high-coverage finish without any heaviness. Sage oil in the formula ensures lasting comfort throughout the day, without drying out the skin.
Loose powder and the perfect-skin effect at the heart of this season’s makeup launches
Charlotte Tilbury is expanding her Airbrush Flawless range with a loose version of her iconic pressed powder. This new makeup launch aims for an airbrushed finish that rivals a digital filter, applied directly onto skin. Its finely milled formula, enriched with blurring pigments, mattifies the complexion without settling into dry patches or suffocating the skin.
It smooths texture, minimises the appearance of pores and sets makeup with an imperceptible lightness. The goal is clearly to avoid the cakey effect that classic loose powders are so often criticised for. For anyone after a natural, long-lasting finish, this powder is shaping up to be one of the most anticipated new makeup launches of the season.
