Cannes: Air France treats itself to a luxury stage on the Croisette
What if the real show at Cannes wasn’t in theaters? This year, Air France invites itself to the Croisette with an extraordinary installation: a life-size reproduction of its mythical La Première suite, laid out on the sand facing the Mediterranean. An operation both aesthetic and strategic.
La Première lands in Cannes: luxury, calm and projection
Since May 13, 2025, a streamlined white pavilion has been intriguing festival-goers. Embellished with the winged symbol of Air France, it houses a faithful replica of the La Première cabin, synonymous withFrench art de vivre at 35,000 feet. In Cannes, this experience comes down to earth… without losing any of its superb character.
A hushed universe, noble materials, and the signature red of the staff specially trained to operate this exceptional cabin. Every detail has been designed to extend the experience of a premium flight to the beach.
Exclusive sensory immersion
Visitors who have reserved a table in the restaurant (30 covers only) can experience a rare moment: settle into the ergonomic armchair or stretch out on the meridienne before unfolding a two-metre bed. The high-ceilinged cabin features five portholes, a 4K screen and an integral curtain for perfect privacy.
The best part? After lunch, you can stretch out on reserved deckchairs, or chat in an outdoor lounge equipped with a bar. All accompanied by the wines and champagnes on offer.
Air France, a major patron of the 7th art
Air France has been a partner of the Festival for 45 years, cultivating close ties with French cinema. As early as 1951, a film was screened on board a Constellation. Today, the in-flight selection showcases the award-winning works of Cannes, with 30% French films.
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