R.E.M Beauty: Ariana Grande’s best-selling brand at Sephora Paris in 2026

Born in 2021, R.E.M Beauty embodies the beauty vision of Ariana Grande. Inspired by the singer’s pop and theatrical universe, the brand seduces with its bold textures and intense pigments. Now well-referenced at Sephora in France, it is winning over a young Parisian clientele eager for make-up creativity.

Ariana Grande’s vision of beauty

Unlike many celebrity brands, R.E.M Beauty claims a strong identity. Its visual universe is inspired by pop culture and revisited Hollywood glamour codes.

What’s more, Ariana Grande is personally involved in every launch. As a result, the collections exude consistency, from the silver packaging to the names of shades taken from her songs.

Maximumist DNA

R.E.M Beauty doesn’t play the nude card. From now on, the brand is banking on metallic finishes, glitters and strong shades that instantly transform a look.

What’s more, this radical approach appeals to a generation that rejects discretion. On the other hand, the formulas remain accessible to novices, thanks to precise applicators and textures that are easy to work with.

“Make-up is an infinite playground” – Ariana Grande, founder of R.E.M Beauty.

Best-sellers in France

On Your Collar Plumping Lip Gloss is one of the brand’s best-selling products. Their tingle-free, plumping effect appeals to XL lip lovers every day.

Midnight Shadows Glitter Pomade has revived the fashion for sophisticated glitter. What’s more, its paste texture makes it easy to apply, even for beginners who dread the glitter that’s usually hard to tame.

Essential Drip Lip Oil is a smart addition to the lip range. As a result, the brand covers every need, from glossy nude lips to glittering discotheque-effect eyes.

• On Your Collar Plumping Gloss: tingle-free plumping gloss
• Midnight Shadows Glitter Pomade: easy-to-apply glitter paste
• Essential Drip Lip Oil: glossy lip oil
• Practically Permanent Liquid Eye Shadow: long-lasting liquid eye shadow
• Prismatic Highlighter: multidimensional highlighter

A young, digital clientele

On TikTok, R.E.M Beauty enjoys unparalleled visibility. Tutorials and real-life demonstrations build powerful credibility with Gen Z.

What’s more, Sephora capitalizes on this digital craze. As a result, in-store launches coincide with online search peaks, guaranteeing immediate sales from day one.

A growing French presence

Since its arrival in France, R.E.M Beauty has won over Parisian makeup addicts. Our flagship products are now among Sephora’s top sellers in their respective categories.

The brand is also stepping up its in-store activities. For example, masterclasses with partner makeup artists enable customers to learn the techniques Ariana Grande uses.

Finally, the French strategy is part of a wider expansion strategy. Indeed, Paris remains a global showcase for ambitious brands, and R.E.M Beauty finds it the ideal place to impose its sophisticated pop aesthetic.