Dolce & Gabbana unveils its My Devotion fragrance in a nomadic format in a limited-edition sacred heart bottle

The Italian house of Dolce & Gabbana unveils a new edition of its flagship fragrance, My Devotion Eau de Parfum Intense. This travel-size version arrives on the Japanese market on May 7, 2026, in the form of a limited-edition 20 mL bottle priced at 10,890 yen. The sacred heart design immediately catches the eye with its precious, romantic allure.

A bottle in the shape of a sacred heart by Dolce & Gabbana

The new compact format features the emblematic Sacré-Coeur motif already present on the original bottle. The heart-shaped silhouette is comfortable to hold and easy to slip into a handbag. As a result, lovers of on-the-go fragrances will find it an elegant solution for their daily travels.

The Milanese company relies on this iconic design to reinforce its visual identity. Each spray becomes a gesture charged with symbolism. The bottle is transformed into a veritable pocket jewel, both practical and ornamental.

This limited edition responds to a growing demand for smaller formats in the luxury sector. Consumers are now looking for products that fit in with their active lifestyles. At the same time, they don’t want to sacrifice the quality or prestige of their favorite fragrance.

“This fragrance celebrates individuality and reinterprets the notion of devotion through a gourmand floral composition.”

A gourmand floral composition with orange notes

My Devotion Eau de Parfum Intense belongs to the gourmand floral olfactory family. Orange blossom brings a plant-like sweetness tinged with green freshness. This note also perfectly balances the depth and lightness of the trail.

The juice offers a subtle superposition of different floral facets. Each ingredient dialogues with the others to create an enveloping harmony. The fragrance evolves on the skin throughout the day, gradually revealing its nuances.

• Convenient 20 mL travel size
• Bottle in the shape of a carved sacred heart
• Gourmet floral arrangements
• Orange blossom notes with sweet green accents
• Limited edition available from May 7, 2026

The Sacré-Coeur, a symbol dear to Dolce & Gabbana

The Sacré-Coeur motif has run through the label’s collections for several years. It embodies passion, spirituality and attachment to Mediterranean traditions. Consequently, its use on this bottle continues a strong and recognizable visual story.

This creative choice reflects the DNA of the Italian house, rooted in the baroque and religious codes of southern Italy. The designers regularly draw on this heritage to nourish their fragrance creations. Indeed, each launch recounts a part of this cultural heritage.

The switch to miniature format doesn’t dilute this visual identity. On the contrary, it concentrates it in a precious and desirable object. Collectors will appreciate this piece as a fashion accessory in its own right.

The house continues to assert its vision of sensual, generous luxury. This new bottle joins a range already rich in original proposals. From now on, women can take their favorite fragrance with them wherever they go.

An ideal format for travelling

The 20 mL format is ideal for air travel and busy days. Its compact size makes it easy to slip into a toiletry bag or pocket. What’s more, the thick glass bottle protects the precious juice from any shocks.

Active women are looking for practical solutions without compromising on quality. This Dolce & Gabbana fragrance is just such a solution. It’s the perfect companion for important moments as well as spontaneous escapades.

A limited edition for perfume lovers

The limited nature of this edition reinforces its appeal to collectors. Each bottle becomes a rare object, almost a treasure to be treasured. As a result, the fastest collectors will secure their copy as soon as it is launched.

Dolce & Gabbana skilfully plays on rarity to create desire. This strategy works particularly well in the high-end fragrance segment. Lovers of fine pieces will be keeping a close eye on this release.

The price of 10,890 yen puts this fragrance in the affordable range for a luxury product. It allows new customers to discover the fragrance without investing in a large format. On the other hand, loyal customers will find it a perfect complement to their main bottle.

This sales approach reflects a keen understanding of Japanese market expectations. Local consumers appreciate special editions and formats designed especially for them. The Milanese label responds perfectly to this particular sensibility.

• Dolce & Gabbana