200,000 people on the waiting list for this fragrance that brings tears to the eyes of those smelling it for the first time

A fragrance capable of making people cry is finally coming to France. From May 18, 2026, Sephora boutiques will welcome Missing Person from American brand Phlur. The fragrance has caused a worldwide craze, with almost 200,000 people on the waiting list and billions of views on social networks.

A fragrance born of a deeply moving personal story

In 2022, Chriselle Lim, Phlur’s artistic director, is going through a difficult divorce. She felt the need to create something intimate. Her goal: to bottle the scent of her loved one’s skin.

Missing Person became the brand’s very first fragrance launch. In just a few days, the product created a buzz on social networks. It sold out within five hours of its release.

The designer explains her underlying intention: to capture that feeling of closeness with someone you miss. This juice literally evokes the presence of someone close to you.

“I wanted to bottle something that smelled like your loved one’s skin, that literally smelled like someone was right next to you.”

Why this fragrance moves so many people

The fragrance was quickly dubbed “sad girl scent”. It struck a chord with thousands of people. Chriselle Lim confides that she felt so alone at that time in her life.

According to her, almost everyone knows what it feels like at those moments. Feeling naked and almost alone in the world is a universal experience. In a word, scent is a unifying force.

• The fragrance has racked up billions of views on social networks
• Sold out in less than five hours on launch
• Nearly 200,000 people on waiting list
• Internet users share their own stories of longing and nostalgia
• Missing Person has become a collective therapy phenomenon

An olfactory composition conceived as a skin scent

Missing Person belongs to the skin fragrance category. These fragrances offer clean, intimate and discreet scents. They reveal themselves only in proximity, creating a unique bond with the wearer.

Musk, bergamot, jasmine and orange blossom. Sandalwood oil and blond wood complete this refined composition. This juice can be worn alone or layered with another fragrance.

Chriselle Lim describes Missing Person as the “white T-shirt of perfumes”. It goes with everything and remains both simple and sophisticated. Thanks to musk, the final scent varies from skin to skin.

A fragrance to suit everyone

Musk plays a central role in this creation. It allows each wearer to develop their own version of the fragrance. In this way, the fragrance becomes “a slightly amplified version of you”.

This adaptability partly explains the worldwide craze. Everyone connects differently to this scent. For many, it’s more than just a beauty product.

The long-awaited arrival in France in May 2026

Phlur arrives in France on May 18, 2026. The brand will be distributed in Sephora boutiques. The French public will finally be able to smell this nugget that has moved millions.

Chriselle Lim hopes the French will connect with Missing Person in the same way. She points out that human beings are more alike than we think. We all have different experiences, but we go through the same emotions.

This fragrance has turned a difficult personal moment into a collective experience. On social networks, people share their own stories about the people or moments they miss. The fragrance has truly become a collective therapy session.

• fragrance