“Impossible to look away”: this mauve makeup trend will be snapped up on Instagram in 2026

In 2026, a new makeup trend took hold on Instagram and captured the attention of thousands of Internet users. Purple and mauve hues invade beauty kits, and one look in particular catches everyone’s eye.

Alicia Breuer and the “purple look” that’s taking Instagram by storm

It all started with a photo carousel posted by content creator Alicia Breuer, known on Instagram under the account @aliciarosebreuer. The photo shows her wearing eye make-up in shades of violet. In her caption, she unabashedly announces that this “purple look” has become her favorite eye makeup, forever.

Her enthusiasm proved contagious. The publication immediately won over her community, who were delighted to see her dare such a bold palette. This makeup trend in mauve hues didn’t go unnoticed.

What’s more, the reaction of our community confirms that purple is no longer a color reserved for the daring few. It’s now established itself as a real alternative to the classic black smoky.

The technical secret behind this enveloping mauve look

The heart of this look is a plum-violet blush, applied to the mobile eyelid and then blended all around the eye, including under the lower lash line. The result: an enveloping, sensual smoky effect that enlarges the eyes and gives them magnetic depth.

To balance this intensity, the rest of the beauty look remains luminous and natural. We note a fresh, glowy complexion, glossy lips in a rosy nude, defined eyebrows and voluminous, beautifully tousled brunette hair.

As a result, this violet look doesn’t overwhelm the face. On the contrary, it enhances it in a sensual, modern way.

“Impossible to look away”.

This is how many Internet users reacted in the comments, hailing a makeup look as daring as it is flattering. This phrase, repeated in the community feedback, sums up the visual impact of this purple makeup trend.

A color to suit all skin tones

Purple has a rare advantage: it awakens all skin tones. And yet, it brings out the eyes, especially in people with light, green or hazel eyes.

As such, this shade goes beyond the status of a simple seasonal color. It offers a flattering result on a wide spectrum of skin tones, reinforcing its appeal as an inclusive makeup trend.

Black smoky, on the other hand, is more difficult to blend. Purple blends more easily and leaves more room for error, making it accessible even to novices.

What Internet users remember about this viral look

Many people who have seen Alicia Breuer’s publication are already promising to reproduce the look. This spontaneous desire to copy it proves that a single color can revive a fashion trend and transform a face.

This phenomenon also illustrates the power of content creators over everyday beauty practices. A well-crafted publication is sometimes all it takes to bring a make-up trend to the masses.

• A plum violet blush on the mobile eyelid is the key to the look.
• The blush can also be blended under the lower lash line for a complete smoky effect.
• The rest of the make-up remains natural: glowy complexion, rosy nude lips, defined eyebrows.
• Purple suits light, green or hazel eyes, but also all skin tones.
• This look is a soft, flattering alternative to traditional black smoky.

The great return of mauve shades in beauty kits

With this “purple look”, Alicia Breuer signs one of the most inspiring looks of 2026. She confirms the strong comeback of mauve shades in beauty routines. This makeup trend shows no signs of slowing down.

What’s more, the strength of this movement lies in its simplicity. There’s no need for an arsenal of complex products: just one well-chosen, well-blended blush is enough to transform an ordinary look into something magnetic.

As a result, violet and mauve shades are one of this season’s key directions. They offer a real colorful alternative for those who want to dare without adopting an overdone look. This purple makeup trend confirms that color, even intense color, can remain accessible and flattering for all.

• makeup trend