Refy lands at Sephora on 17 August: 5 cult products to try first
Finding makeup products that actually work, even when you’re not particularly skilled with a brush, is one of those everyday challenges that never quite goes away. That’s exactly the gap that Refy has carved out for itself. The British brand, founded in 2020 by Jess Hunt and Jenna Meek, is finally making its way to France via Sephora from 17 August, both online and in a selection of stores.
A minimalist philosophy built for every routine
Behind every product in the range lies a clear intention: make makeup accessible without sacrificing performance. The two founders have described their goal as simplifying beauty routines while maintaining a high level of efficacy. In practice, that means fragrance-free formulas enriched with skincare actives such as hyaluronic acid, niacinamide, and peptides.
This deliberately pared-back approach goes a long way towards explaining why, in just six years, the brand has become a go-to reference in both the UK and the US. Now, French customers can finally get their hands on it directly through Sephora.
The Brow Sculpt: the cult product that started it all
Among the brand’s bestsellers, the Brow Sculpt holds a special place. This brow wax gel stands out for its three-in-one applicator, which sculpts, shapes, and sets in a single stroke. For anyone who dreads the brow step of their routine, it’s a particularly intuitive tool.
This kind of product perfectly illustrates the Refy approach: designing versatile tools that cut down the number of steps without compromising the result. The applicator does the heavy lifting so the gesture is repeatable, even without practice.
Five more products worth adding to your basket
Beyond the brow gel, the range includes several other references that deserve attention. Here are the products to prioritise:
- The Blur Liner: a lip pencil that glides effortlessly around the mouth to add volume while delivering hydration.
- The Lip Stick: best paired with the liner, its foam applicator blends out the pigment for a natural, lived-in finish.
- The Cream Bronzer: deeply pigmented, it calls for a light touch. Its buildable texture melts into the skin, controls excess sebum, and sculpts the face.
- The Cream Blush: available in 9 shades, it enhances the natural colour of the cheeks without clogging pores, for a fresh, luminous effect.
- The Lash Sculpt: this mascara relies on a curved, comb-shaped brush that catches every lash from root to tip, delivering a lifted, fanned-out fringe with zero clumping.
Each of these products shares the same formulation logic: textures designed to be easy to work with, integrated skincare actives, and results that require no particular expertise to achieve.
Why this Sephora launch changes everything
Until now, getting hold of Refy products from France meant placing orders from abroad. The brand’s arrival at Sephora from 17 August makes access radically simpler. Customers can now test textures in store before buying, which is especially useful for products like the bronzer or blush, where the finish depends heavily on skin tone.
This launch comes amid a busy beauty season, with Rhode having already announced its own French rollout at Sephora a few months earlier. For fans of clean, minimalist brands, autumn 2026 is shaping up to be a particularly exciting time for new discoveries.
