This new €29.99 perfume brand just landed at Sephora and it’s shaking up the classics
Finding a niche fragrance for under €30 at Sephora is a rare thing worth paying attention to. Dutch brand Fugazzi has arrived on the shelves with six unisex scents that challenge the codes of high-end perfumery without the eye-watering price tags.
Fugazzi, the most accessible niche perfume at Sephora
Few niche brands manage to establish a lasting presence at Sephora. Fugazzi, hailing from the Netherlands, looks set to be one of them. Its positioning is clear: bold blends that breathe new life into well-known fragrance families, from floral to woody, gourmand to amber.
What immediately sets the brand apart is its accessibility. The six fragrances start at €29.99, depending on the size, with the largest format reaching €140. According to the brand itself, that makes it the most affordable niche perfumer available at Sephora. The entire range is also unisex, making it a gift option that works just as well for women as for men.
The brand is particularly aimed at those who feel too grown-up for light, breezy scents but too young at heart to wear their parents’ classics. In short, Fugazzi speaks to all ages, as long as you’re after something a little different.
All six fragrances, reviewed
Vanilla Haze and Miaouw Miaouw, the two on-trend gourmands
Vanilla is arguably the most sought-after note right now, and Vanilla Haze makes the most of it. The top notes open with mandarin, coconut milk, almond and hazelnut. The heart then reveals a rich vanilla bean alongside tonka bean and jasmine. The base rounds things off with crème brûlée, white amber and soft musk. Fugazzi recommends it for those who always look put-together, even when things get tough.
Miaouw Miaouw, meanwhile, leans into the milky quality that has been trending in recent launches. Its top note is roasted almond, the heart is creamy and lactonic, and the base combines tonka, high-quality vanilla, musk and wood. This one has been such a hit that the smaller size regularly sells out, with a starting price of €95. Reviews on Sephora describe it as an instant new favourite.
Orange Crush and Magic Mango, the fruity ones that surprise
With Orange Crush, the first impression is of a freshly peeled mandarin with an immediate Mediterranean feel. Yet the fragrance quickly evolves into something woodier and more comforting. Its notes break down as follows: orange on top, white amber at the heart, and airy wood in the base. That profile makes it just as wearable in summer as in winter.
Magic Mango is for the more adventurous. From the very first spray, mango mingles with clove and nutmeg for a result that is gourmand yet refined. The heart brings leather, saffron and amber, while the base closes on akilawood, a woody, peppery note paired with patchouli and vetiver. A rich, complex composition that is far removed from the sweet, heady mango you might expect.
Angel Dust and Cloudh Nine, the woody scents built to seduce
Angel Dust plays on contrast. Beneath a soft exterior of light wood and floral cashmere lies an ultra-seductive amber with serious sillage. Fugazzi describes it as being for people with angelic faces and questionable intentions. It is the most magnetic woody in the range, designed for a date night or an evening out.
Cloudh Nine, on the other hand, embraces romance without tipping into old-fashioned florals. The fragrance opens on oud, a note that gives it a distinctly unisex character, before giving way to white flowers reminiscent of magnolia and lily of the valley. That combination makes it equally suited to a day at the office and a night out.
- Vanilla Haze: mandarin, coconut milk, vanilla bean, crème brûlée
- Miaouw Miaouw: roasted almond, lactonic heart, tonka, musk and wood – from €95
- Orange Crush: orange, white amber, airy wood – versatile all year round
- Magic Mango: mango, clove, leather, saffron, akilawood
- Angel Dust: soft wood, floral cashmere, seductive amber
- Cloudh Nine: oud, magnolia, lily of the valley – day to night
With a range designed to evolve on the skin over time, Fugazzi bets on scents that never stay static. Each fragrance tells a different story depending on the hour and body heat, which goes some way to explaining the rapid buzz around the brand since it landed at Sephora.
