Galeries Lafayette has always been a trendsetter, revealing emerging brands and international labels to a curious and demanding clientele. In the heart of the department store, we unearth cutting-edge signatures, long-lasting cuts and cult pieces that have become indispensable in Parisian wardrobes. Here are 5 brands we spotted on site, five aesthetics that tell the story of the city and its desires.
Camilla and Marc, Australian sophistication in Paris
Camilla and Marc imposes a luxurious minimalism of clean cuts, noble materials and contemporary tailoring. Founded in 2003 by brother and sister Camilla Freeman-Topper and Marc Freeman, the brand combines masculine rigor and feminine silhouette, offering structured jackets, streamlined dresses and sophisticated leather pieces. In 2025, the brand inaugurated its first-ever European physical space in Galeries Lafayette Haussmann, a strategic location that allows Parisian women to touch pieces previously available mainly online. The Parisian corner showcases the latest spring-summer collections and timeless pieces, perfect for an urban, well-thought-out wardrobe.
Anine Bing, casual luxury
Anine Bing has become synonymous with casual luxury: flowing blouses, iconic T-shirts and structured blazers, reinforced by a rock-chic allure that appeals to Parisian women in search of sophisticated ease. Founded by former model and influencer Anine Bing, the brand has built a discreet empire of premium denim and easily combinable hero pieces. The collections favor reliable materials and cuts designed to last, while subtly playing the California glamour card revisited for the city. The result: basics that we return to season after season.
The Frankie Shop, the oversized hit
The Frankie Shop has transformed oversize into a universal style language. Born in New York under the impetus of Gaëlle Drevet, the brand offers slouchy blazers, minimalist trench coats and straight pants that embody the nonchalant-chic attitude. The brand has established a real dialogue with Paris via a corner and events at Galeries Lafayette, confirming its status as a cult label for those who want to modernize their silhouette without ostentation. With its breakthrough pieces, limited editions and perfectly balanced cuts, the house sells an instantly recognizable idea of style.
Patou, revisited heritage and Parisian audacity
Patou, the historic house relaunched under the impetus of LVMH and Guillaume Henry, plays the card of mischievous Parisian chic. Heir to Jean Patou, the house has rediscovered a contemporary voice: feminine dresses, joyful jacquards and iconic accessories that blend humor and refinement. Patou is the brand for those who want to wear a sunny, slightly offbeat elegance. Present at Galeries Laffayette and on the catwalks, the house cultivates an accessible-luxe allure that appeals to a clientele eager for pieces that tell a story.
Lemaire, the “less is more” approach
Lemaire embodies quiet sophistication: ample cuts, controlled volumes and a soft palette. Led by Christophe Lemaire and Sarah-Linh Tran, the house promotes garments where the quality of materials and fit take precedence over ephemeral fashion. Lemaire pieces – structured coats, flowing pants, impeccable shirts– appeal to Parisian women who prefer to invest in long-lasting silhouettes. The house also explores collaborations and exhibitions highlighting artisans and know-how, confirming its positioning between discreet luxury and thoughtful contemporaneity.
In a nutshell …
Each of these houses offers a different interpretation of chic, from Australian minimalism to New York nonchalance, via Parisian heritage brought up to date. At Galeries Lafayette, customers find these signatures side by side, to compose a wardrobe that speaks as much of elegance as ofself-assertion.
Galeries Lafayette Paris Haussmann 40, boulevard Haussmann – 75009 Paris Open Monday to Saturday from 10am to 8:30pm, and Sunday from 11am to 8pm Subway: Chaussée d’Antin – La Fayette / Opéra 👉 www.galerieslafayette.com
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