Nike Air DT Max 96: Ilia Malinin turns his sneakers into the star of the Milan Olympics

Fans of vintage sneakers have something to celebrate at the start of the new year. The Nike Air DT Max is back in the spotlight, worn by an unexpected figure in world sport. This resurgence is a reminder of why some models survive the decades without losing any of their lustre.

Ilia Malinin puts the Nike Air DT Max in the spotlight

American figure skater Ilia Malinin recently caught the eye with a striking appearance. The champion wore a pair of Nike Air DT Max 96 in a striking colorway. This combination of high-performance sport and retro style immediately caused a sensation on social networks.

Malinin, nicknamed “Quad God” for his technical prowess, embodies a new generation of athletes. These athletes are no longer content to simply shine in their discipline. They’re also asserting their personalities through bold, thoughtful clothing choices.

The timing of this appearance is not insignificant. For several months now, Nike has been seeking to reconnect with the codes of the 90s. The brand with the swoosh is banking on nostalgia to appeal to a young, curious clientele.

“These sneakers perfectly represent the spirit of the 90s: bold, uninhibited and resolutely performance-oriented.”

A legacy signed Deion Sanders

To understand the appeal of this model, we have to go back to its creation. The Nike Air DT Max was designed for American soccer legend Deion Sanders. This exceptional player played in both the NFL and MLB, a rare feat in sports history.

The model’s design reflects this unique sporting duality. Aggressive lines rub shoulders with advanced technical elements for the time. As a result, the shoe offered an ideal compromise between cushioning and responsiveness on the field.

• Original release year: 1996
• Main technology: Air Max unit visible in the heel
• Emblematic colors: black, white and metallic accents
• Signature athlete: Deion Sanders, two-time NFL champion
• Model nickname: Diamond Turf Max

A strategic return to the sneaker world

Nike has been reissuing cult models for several seasons now. This strategy meets a growing market demand. Consumers are looking for authentic pieces with a real story behind them.

The Nike Air DT Max fits perfectly into this commercial logic. Its distinctive design sets it apart from today’s more minimalist silhouettes. What’s more, its relative scarcity on the secondary market is attracting the attention of collectors.

Resale prices have risen considerably in recent months. Some pairs in excellent condition are now trading at around 250 to 400 euros. This increase in value testifies to a real and lasting craze for the model.

Specialist stores are already anticipating a new wave of reissues. Yet Nike remains discreet about its precise plans for this iconic model. This restraint fuels speculation and maintains the interest of enthusiasts.

90s style more alive than ever

The chunky aesthetic of the 90s continues to dominate current trends. Younger generations are adopting these codes with enthusiasm and creativity. As a result, models like the Nike Air DT Max naturally find their place in contemporary wardrobes.

This sneaker can be worn with baggy jeans or retro tracksuits. Its versatility is one of the reasons for its renewed success. What’s more, its comfort remains remarkable despite the decades that have passed since its conception.

Why this model deserves your attention

Beyond the fashion effect, the Nike Air DT Max has undeniable intrinsic qualities. Its generous cushioning is perfect for long days in the city. Its robust construction guarantees appreciable durability in everyday use.

Ilia Malinin’s choice is not just a question of image. This young athlete favors comfort without sacrificing style. His influence in the community could well boost demand for this particular model.

Current stocks are limited on official platforms. On the other hand, the resale market still offers a few examples. Better act fast if you want to acquire a pair at a reasonable price.

This resurgence is a perfect illustration of the sneaker fashion cycle. A forgotten model can be reborn thanks to a single media appearance. Today’s Nike Air DT Max is striking proof of this, reminding us that classics never really die.

• Nike Air DT Max