Le Meurice is taking its offerings outside its walls this summer: a lunchbox created by Cédric Grolet, available for takeout at the Tuileries for 28 euros
Imagine a lunch break in the sunshine, just a stone’s throw from the Tuileries Garden, with a creation crafted by the talented chefs of Rue de Rivoli’s most iconic luxury hotel in your hands. Le Meurice is breaking new ground this summer of 2026 by venturing beyond its walls to offer a mobile dining experience, accessible to an entirely new clientele.
28 euros for a taste of luxury: what’s inside the lunchbox
The price is as surprising as it is appealing. For 28 euros, the luxury hotel’s meal package offers a complete meal planned down to the last detail. First, a seasonal salad accompanies a veal pastrami bun, with a vegetarian option available for those who prefer it.
The dessert is created by pastry chef Cédric Grolet, a leading figure in French pastry. The basket includes honey-vanilla madeleines and cookies, as well as a bottle of water. Le Meurice has thus packed an entire meal into this elegant box.
The savory menu, moreover, bears the signature of Chef Clémentine Bouchon. The luxury hotel aims to offer the same level of culinary excellence here as in its fine-dining restaurants, simply in a more casual setting.
- A seasonal salad
- A veal pastrami bun or its vegetarian version
- Honey-Vanilla Madeleines by Cédric Grolet
- Cookies by Cédric Grolet
- A bottle of water
Geography in Support of Strategy
The hotel’s location is no coincidence in this initiative. Le Meurice is located at 228 Rue de Rivoli, in Paris’s 1st arrondissement, just a few minutes’ walk from the Tuileries Garden and the Palais-Royal. These two green spaces are natural destinations for outdoor lunches, especially in the summer.
As a result, the hotel is cleverly capitalizing on its location to capture demand that its indoor restaurants— Le Meurice by Alain Ducasse and Le Dalí—had not been able to meet until now. These two restaurants remain focused on the dining experience in the dining room, far removed from the pace of the urban lunch break.
Check-in at the Dalí: A Gateway to the Luxury Hotel
The distribution process is worth noting. Orders are placed in advance, and pickup takes place directly at the reception desk of Le Dalí restaurant, in the lobby of Le Meurice. This detail is significant: it means you have to walk through the doors of the luxury hotel to pick up your lunch.
For many working Parisians, this may be the first time they’ve crossed that threshold. Yet this brief immersion in the atmosphere of the luxury hotel serves, as a result, as a silent invitation. This exposure to the venue may one day transform a simple lunch guest into a future diner seated at the Dalí or the gourmet restaurant.
This mechanism is reminiscent of other similar initiatives in the luxury sector. In fact, Le Meurice’s approach is reminiscent of Veuve Clicquot’s “PicNic to Go,” which had the same goal: to bring a high-end brand closer to consumers through a portable and accessible offering.
An offer available only on weekdays
Le Meurice ’s lunchboxes are available only on weekdays. This decision is clearly aimed at urban professionals looking for a quick but high-quality lunch break, without spending more time than necessary away from their desks. This customer base is therefore different from the weekend crowd, which is more inclined to enjoy leisurely meals.
Furthermore, this restriction allows the luxury hotel to manage production rigorously, without encroaching on the time slots already occupied by its traditional hotel services. Since Le Meurice is part of the Dorchester Group, every strategic move must remain consistent with the group’s standards.
Accessible luxury: a major trend in the Parisian hotel industry
This initiative is part of a broader trend. Many luxury hotels in Paris are now seeking to expand their reach beyond overnight stays and gala dinners. The goal is to attract a younger or more urban clientele without diluting their brand image.
For Le Meurice, the lunchbox thus serves as a bridge between two worlds: the world of luxury, with its codes and hallmarks, and the world of everyday life, with its time and budget constraints. At 28 euros, the price is reasonable enough to treat yourself to one of Cédric Grolet’s creations in the sunshine of the Tuileries.
The offer runs through September 15, 2026. It’s a short window—deliberately timed for the summer—which reinforces its exclusive nature. Le Meurice is playing on two fronts here: making the luxury hotel accessible without ever trivializing it, and anchoring this new clientele within its sphere of influence well beyond the end of summer.
